Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Microsoft Tests Green Background for Bing Local Listings
Microsoft is experimenting with a new design by displaying local/place listings in green within Bing search results, diverging from the usual white background. This change removes the traditional map, focusing solely on the green-highlighted local results. The update aims to make local places more visually distinct and colorful for users.
Optimixed’s Overview: Enhancing Bing’s Local Search Experience with Colorful Visuals
Introduction to Bing’s Local Listings Update
Microsoft is innovating the way local search results are presented on Bing by testing a new green background highlight for local/place listings. This visual modification replaces the standard white background and eliminates the accompanying map, potentially simplifying the user interface.
Details of the Visual Change
- Green Background: Local listings are now shown with a green backdrop, making them stand out more prominently within search results.
- Map Removal: The traditional map display has been omitted in this test, streamlining the local search section.
- Enhanced User Experience: The use of color aims to draw user attention more effectively to local business information.
Implications for Users and Marketers
This design test suggests Microsoft is looking to boost the visibility and engagement of local listings on Bing. For marketers, the change could impact how local businesses are perceived and clicked on within search results, emphasizing the importance of local SEO optimization for Bing.
