Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Microsoft Advertising Ads for Social Impact Grant Program Ending in 2025
Microsoft Advertising will officially discontinue its Ads for Social Impact ad grant program by December 2025. The final grants are awarded on November 30, 2025, with nonprofits given 45 days to utilize their funds. Nonprofits must pause campaigns after the grant period to avoid charges, and Microsoft encourages contacting them for support during this transition. Microsoft continues to offer other nonprofit benefits like discounted Azure and Microsoft 365 services.
Optimixed’s Overview: Navigating the End of Microsoft’s Ads for Social Impact Grant and Alternative Support Options
Program Discontinuation Details
Microsoft has announced that its Ads for Social Impact grant program will cease operations by the end of December 2025. The last grant disbursement will occur on November 30, 2025, after which nonprofits will have a 45-day window to spend their remaining grant funds. Following this period, campaigns must be paused to avoid automatic charges.
Guidance for Nonprofit Advertisers
- Nonprofits currently using the grant should monitor campaign statuses closely and pause any active campaigns once the grant funds are exhausted or the program ends.
- Microsoft advises utilizing their advertising portal to manage campaign statuses efficiently.
- For questions or assistance, nonprofits are encouraged to reach out to Microsoft via the provided support channels.
Broader Nonprofit Support from Microsoft
While the ad grant program is ending, Microsoft emphasizes its continued commitment to nonprofit organizations through other offerings:
- Discounted or free access to services such as Azure cloud computing, Dynamics 365, and Microsoft 365 productivity tools.
- Employee-driven donation matching and volunteer hour donation programs to support nonprofit causes.
- Resources and guidance through Microsoft’s nonprofit portal to help organizations leverage technology effectively.
This transition aims to minimize disruption for nonprofit advertisers while encouraging them to explore Microsoft’s broader suite of social impact initiatives.
