OpenAI ChatGPT Instant Checkout With Agentic Commerce Protocol

09/30/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of OpenAI Launches Instant Checkout in ChatGPT for Seamless Shopping

OpenAI has introduced Instant Checkout within ChatGPT, enabling US users to purchase directly from merchants like Etsy and soon Shopify sellers. This feature is powered by the new Agentic Commerce Protocol (ACP), developed with Stripe, allowing seamless in-chat transactions. Merchants can apply to enable Instant Checkout, while developers have access to ACP documentation to build commerce experiences. The integration streamlines shopping by eliminating the need to leave ChatGPT for purchases.

Optimixed’s Overview: How Instant Checkout in ChatGPT is Revolutionizing Online Shopping

Introducing a New Era of Chat-Based Commerce

OpenAI’s latest feature, Instant Checkout, transforms ChatGPT from a shopping assistant into a full-fledged purchasing platform. By partnering with Etsy and soon Shopify, OpenAI empowers users to browse and buy products directly within chat conversations, enhancing convenience and user experience.

Key Features and Benefits

  • Seamless Transactions: Users can complete purchases without leaving ChatGPT, using a secure checkout window with multiple payment options including Card, Apple Pay, Link, and Google Pay.
  • Wide Merchant Support: Currently available for US Etsy sellers, with over one million Shopify merchants like Glossier, SKIMS, Spanx, and Vuori joining soon.
  • Agentic Commerce Protocol (ACP): This open-source protocol built with Stripe enables merchants and developers to create integrated commerce experiences within ChatGPT.
  • Order Management: Buyers receive order confirmations via email and chat checkmarks, and can review past orders through ChatGPT settings.

Merchant and Developer Opportunities

Merchants interested in adopting Instant Checkout can apply through OpenAI’s merchant page for rolling onboarding. Developers have access to ACP documentation and sample implementations on GitHub, encouraging innovation in agentic commerce solutions.

Industry Impact and Future Outlook

This integration signifies a shift toward conversational commerce, reducing friction in the buyer journey. While Google’s AI checkout remains limited to redirecting users to retailer sites, OpenAI’s approach offers a more streamlined, native purchase experience. As Instant Checkout expands, it could redefine e-commerce by embedding shopping directly into AI interactions.