TL;DR Summary of OpenAI Adds UTM Parameters to ChatGPT Links for Better Traffic Tracking
OpenAI has enhanced the ChatGPT interface by adding UTM parameters to links under the “More” section, improving click tracking to websites. Previously, these links lacked UTM tags, limiting analytics visibility. This update allows analytics tools like GA4 to better capture referral data from ChatGPT. The change is expected to boost reported traffic from ChatGPT sources significantly.
Optimixed’s Overview: How OpenAI’s UTM Parameter Update Enhances ChatGPT Traffic Analytics
Improved Tracking with UTM Parameters
OpenAI recently updated ChatGPT to include UTM parameters in outbound links found in the “More” section. This marks a significant improvement in how traffic from ChatGPT is measured by website owners and marketers.
Before and After
- Before: Links to external sites under “More” lacked UTM parameters, making it difficult to attribute traffic accurately in analytics platforms.
- After: Links now include
utm_source=chatgptand related parameters, enabling better segmentation and understanding of user referrals.
Benefits for Marketers and Website Owners
- More precise data in Google Analytics 4 (GA4) and other analytics tools.
- Enhanced ability to track user journeys originating from ChatGPT.
- Improved insight into how ChatGPT drives traffic and engagement.
This update was first noticed and shared by Glenn Gabe on X, who highlighted the expected increase in traffic reporting accuracy.
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original article.
