Otterly.ai vs Semrush: Which LLM Search Monitoring Tool is Best?

Posted on July 15, 2025
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TL;DR Summary of How to Monitor Your Brand’s Presence in AI Search Results with Otterly.AI and Semrush

As **AI-driven search tools** like ChatGPT become more prevalent, brands must track their visibility in **large language model (LLM) results** to maintain and grow traffic. Tools such as **Otterly.ai** and **Semrush** offer distinct but complementary features for monitoring AI search rankings and optimizing content strategies. Otterly.ai focuses on tracking AI prompt-based brand mentions, while Semrush integrates traditional SEO with AI search monitoring for a comprehensive approach. Combining both tools enables brands to stay competitive across evolving search platforms and capture high-conversion traffic.

Optimixed’s Overview: Leveraging AI Search Monitoring to Boost Brand Visibility and Conversion

Understanding the Importance of AI Search Monitoring

With over 13% of Google queries triggering AI Overview results and projections showing AI search clicks surpassing traditional search by 2028, brands face a critical shift in how consumers find information. While AI-driven results may reduce click volume, the conversion rates from these sources are significantly higher—up to 4.4 times compared to Google SERPs. This makes monitoring AI search rankings essential to capturing valuable conversions and maintaining a strong online presence.

Comparing Otterly.ai and Semrush for AI Search Tracking

  • Otterly.ai: Specializes in tracking brand mentions through AI prompts rather than traditional keywords. It generates and monitors search prompts related to your brand, offering insights into how AI models like ChatGPT, Perplexity, and Gemini display your brand in their responses. Otterly.ai provides a unified dashboard without requiring integration with multiple AI tools.
  • Semrush: A comprehensive SEO platform that supports traditional search engine optimization alongside AI search monitoring. It allows keyword-based tracking of AI results (e.g., ChatGPT) and provides detailed reports on ranking, brand visibility, competitor analysis, and sentiment. The optional AI Toolkit enhances tracking across several AI platforms and delivers actionable insights for improving AI search performance.

Key Features and Benefits of Each Tool

  • Otterly.ai helps transform keywords into likely AI search prompts and monitors brand visibility for those prompts. Its neutral third-party data gives an unbiased view of AI search presence without influence from individual user histories.
  • Semrush enables ongoing SEO and AI optimization with position tracking for both traditional SERPs and AI results. It supports keyword research, technical SEO audits, content optimization, and advanced competitor insights through its AI Toolkit.

Strategic Recommendations

To effectively manage your brand’s presence in the evolving search landscape, consider using both tools in tandem:

  • Use Otterly.ai to understand and monitor your brand’s AI prompt visibility and sentiment across multiple LLMs.
  • Leverage Semrush for comprehensive SEO management, traditional keyword tracking, and AI search integration, including the AI Toolkit for deeper insights.
  • Combine data from both platforms to create AI-ready content strategies that address emerging trends and optimize for both voice and text search.

Investing in these AI search monitoring tools now will position your brand to capture high-value traffic sources and stay ahead as AI-driven search continues to transform the digital marketing landscape.