Over 12% Of People Also Ask Results Are Google AI Overviews

Posted on July 3, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google’s People Also Ask Results Now Include AI Overviews

Google has integrated AI Overviews into its “People Also Ask” results, supplementing traditional featured snippets. Approximately 12.6% of these answers are now AI-generated, while the majority remain website-cited. This change enhances the diversity and depth of answers presented in search results.

Optimixed’s Overview: Understanding the Shift to AI-Enhanced People Also Ask Features in Google Search

Introduction to AI Overviews in Search Results

In late 2023, Google updated the “People Also Ask” (PAA) boxes by integrating AI-generated overviews alongside the traditional featured snippets. This shift reflects Google’s ongoing commitment to leveraging artificial intelligence for improved user experience in search results.

Key Insights and Data

  • According to data from Mark Williams-Cook of AlsoAsked, 12.6% of answers within the PAA boxes are now generated by AI.
  • The remaining 87.4% continue to be sourced from website citations, maintaining a balance between AI content and direct references.
  • This blend offers users both concise AI summaries and authoritative website content, enhancing the reliability and utility of search features.

Implications for SEO and Content Creators

With AI Overviews becoming a significant part of the search ecosystem, content creators should:

  • Focus on creating clear, authoritative content that can be referenced in traditional featured snippets.
  • Understand that AI-generated summaries might influence how users consume information, emphasizing the importance of structured, high-quality data.
  • Monitor changes in the People Also Ask results to adapt SEO strategies accordingly.

Conclusion

Google’s integration of AI Overviews into the People Also Ask feature marks a notable evolution in search technology, blending AI-generated insights with human-curated content. This development aims to provide richer, more varied answers to user queries, ultimately enhancing search experience.