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Meta Shares Tips on How to Maximize Click-to-Message Ads

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/16/25

Some pointers for your click-to-message promotions.

Meta Adds AI Prompts for VR Horizon Worlds Creation

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/16/25

Meta’s metaverse plans are still on track, despite it tempering references to the project. 

xAI Launches ‘Grok Studio’ Advanced AI Project Tool

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/16/25

A new advance for X’s generative AI tools.

Google hit with $6.6 billion lawsuit over search dominance

Source: Search Engine Land

By: Anu Adegbola

04/16/25

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses.

TikTok Adds Community Notes to Complement Fact-Checking

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/16/25

TikTok becomes the latest social app to implement crowd-sourced fact-checking.

Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024

Source: Search Engine Land

By: Anu Adegbola

04/16/25

Google’s annual Ads Safety Report highlights how AI is reshaping ad enforcement, with a record number of account suspensions.

This Startup Helps Marketers Understand What AI Says About Them. Here’s the Pitch Deck It Used To Nab $5.75M

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: Trishla Ostwal

04/16/25

Brandlight analyzes and improves how brands appear in platforms like ChatGPT and Perplexity.

This Startup Helps Marketers Understand What AI Says About Them. Here’s the Pitch Deck It Used To Nab $5.75M

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: Trishla Ostwal

04/16/25

Brandlight analyzes and improves how brands appear in platforms like ChatGPT and Perplexity.

Google Ads made simple: Leveraging engaged audiences

Source: Search Engine Land

By: Jyll Saskin Gales

04/16/25

Learn how you can use Google-engaged audiences for remarketing to users who’ve already interacted with their brand across Google platforms.

CPC inflation: How fast are Google Ads costs rising?

Source: Search Engine Land

By: Mark Meyerson

04/16/25

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

SEO Lead ~ Huge ~ $110-125k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/16/25

Location: This position is remote within the United States. We are looking for a SEO expert to join our team. Do you have a deep understanding of how content, content strategy, and…

SEO Strategist ~ RNL ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/16/25

ESSENTIAL FUNCTIONS RNL is seeking a talented SEO Strategist with strong technical SEO and client-facing skills. As a partner-facing position, the SEO Strategist works very closely with both internal teams and external…

SEO Content Executive ~ Mews ~ Remote (UK)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/16/25

🌍 Can you help us change the world? It’s true. At Mews, we dream big. As a Hotel Tech unicorn valued at $1.2b, we’re propelling new-generation cloud technology within global hospitality. With…

Why AI will break the traditional SEO agency model

Source: Search Engine Land

By: Andrew Holland

04/16/25

AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.

Daily Search Forum Recap: April 16, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/16/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking volatility is…

How to Rank for a Keyword (8 Steps)

Source: General SEO - SEO Blog by Ahrefs

By: Si Quan Ong

04/16/25

Trying to rank for a keyword? This no-fluff guide walks you through picking the right one, creating awesome content, and making Google (and your readers) love it—step by step.

Google Search Ranking Volatility Heats Up April 16th

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/16/25

It’s been about a week and what would be do without reporting on yet more Google Search ranking volatility… I am seeing signs of a Google Search ranking update and volatility over…

Google Sued For £5 Billion In UK Class Action Lawsuit

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/16/25

CNBC reports Google has been sued in the UK for £5 billion ($6.6 billion) in potential damages over allegations that the U.S. tech giant abused its “near-total dominance” in the online search…

Google Search ccTLDs Going Away

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/16/25

Google.com will soon be the only way to access Google Search. The ccTLD versions of Google will redirect to Google.com. That means if you try to go to Google.ca, Google.fr. Google.co.uk and…

Google Ads Suspended 200% More Advertisers & Removed 5.5 Billion Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/16/25

Google has released its annual Google Ads Safety report and the big number that stands out to me is that Google has suspended over 200% more advertiser accounts in 2024 than it…

Google Testing New Label In Search Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/16/25

Google is testing a “new” label in the search result snippets. Several people are noticing this “new” label next to search result snippets that have new content.

Google AI Overviews With Duplicative Citations

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/16/25

We know Google loves to link to its own search results from the AI Overviews, and we have seen those links sometimes go in a loop of sorts. But did you know…

Senior Technical SEO Specialist – The SEOFOMO Hub

Source: The SEOFOMO Hub

04/16/25

As a Senior Technical SEO Specialist at SALT.agency, you will take a leadership role in delivering advanced technical SEO solutions for a diverse portfolio of high-profile clients. You’ll spearhead large-scale projects, solve…

SEO Lead – The SEOFOMO Hub

Source: The SEOFOMO Hub

04/16/25

As an SEO Lead at SALT.agency, you will plan, execute, and manage high-impact SEO growth campaigns for a portfolio of high-value clients. Combining strategic insight with leadership skills, you will uphold quality…

Senior SEO Consultant – The SEOFOMO Hub

Source: The SEOFOMO Hub

04/16/25

As a Senior SEO Consultant at SALT.agency, you will lead and deliver high-impact technical and strategic SEO solutions for key clients across diverse industries. You will play a critical role in shaping…

TikTok Now Displays Reviews for Certain Location-Tagged Posts in the App

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/15/25

Another step towards expanded business listings in the app?

SEO Strategist ~ Relentless Digital ~ $65k – $85k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

04/15/25

Relentless Digital is a full-service digital marketing agency specializing in the Plumbing and HVAC industry. Recently ranked #217 on Inc 5000’s list of fastest-growing companies in America, we’re scaling fast and looking…

X Launches Updated Post Analytics Display

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/15/25

X continues to refine its analytics options (for Premium msubscribers).

OpenAI’s Reportedly Exploring its Own AI-Based Social Network

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/15/25

A social network would give OpenAI access to a steady data stream to fuel its projects.

YouTube Expands ‘Hype’ Program, Provides Advice Ahead of Mid-Roll Ad Changes

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/15/25

YouTube’s crowd-sourced Hype program is being extended to more regions.

An unbelievable offer: Now get one free year of Cursor, v0, Replit, Lovable, and Bolt pro plans with an annual subscription to Lenny’s Newsletter

Source: Lenny's Newsletter

By: Lenny Rachitsky

04/15/25

Yes, you read that right.

Google sends personalized growth plans to advertisers, pushing AI-driven solutions

Source: Search Engine Land

By: Anu Adegbola

04/15/25

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google’s interests.

LinkedIn Expands ‘Wire’ Video Promotion Option

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/15/25

The program enables brands to place their video ads alongside premium publisher content.

Google Launches Expanded AI Text-to-Video Generation Tools

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/15/25

Advanced AI video generation from Google.

LinkedIn Gains Expanded MRC Accreditation for Video Ad Metrics

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/15/25

More assurance for those looking to use LinkedIn’s video ad options.

How to compare hourly Google Search Console Data (GSC) to track impact from major algorithm updates using the GSC API and Analytics Edge [Tutorial]

Source: The Internet Marketing Driver

By: Glenn Gabe

04/15/25

Glenn Gabe of GSQi covers how to export hourly data from Google Search Console (GSC) to compare clicks and impressions as major algorithm updates roll out.

Google Search to redirect its country level TLDs to Google.com

Source: Search Engine Land

By: Barry Schwartz

04/15/25

Google will gradually roll out this change over the coming months.

AI agents in SEO: What you need to know

Source: Search Engine Land

By: Dave Davies

04/15/25

Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.

SEO Software Manager ~ GEICO ~ $130-260k ~ Remote (US)

Source: Expert Level SEO Jobs – SEOjobs.com

By: SEOJobs

04/15/25

GEICO is seeking an experienced Manager, Staff Engineering to lead our SEO Engineering efforts within the MarTech organization. We’re looking for someone passionate about building high-performance, low-latency platforms that power content discoverability…

SEO Analyst ~ Level Agency ~ $40-60k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/15/25

✨ About You: You’re excited to launch or grow your career in Search Engine Optimization (SEO). You have a strong foundational understanding of SEO best practices and are eager to put your…

Technical SEO & Content Writer ~ Lizard Marketing ~ $58-65k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/15/25

Salary Range: $58,000.00 To $65,000.00 Annually Job Opening for Technical SEO Specialist + Content Writer Lizard is a fast-growing digital marketing agency focused on driving measurable growth for residential and commercial service…

Contract SEO Specialist ~ Torque ~ $4k/m ~ Remote (UK)

Source: Junior Level SEO Jobs – SEOjobs.com

By: jilllynndesign

04/15/25

You will be working with an internal team under a lead that functions as an SEO helpdesk for a large international client in the hospitality sector with over 120 locations across the…

How and why to ‘be the primary source’ for organic search

Source: Search Engine Land

By: Adam Tanguay

04/15/25

Becoming the go-to source across Google, AI tools and social platforms is key to standing out in an AI-driven organic search landscape.

Daily Search Forum Recap: April 15, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Financial Times interviewed Google’s…

Financial Times Interviews Elizabeth Reid Of Google

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/25

The Financial Times has a detailed interview with the newish Head of Google Search, Elizabeth Reid. The interview can be gated, so here are some of the quotes that stood out most…

Google AI Overviews Linking Over and Over Again To Itself

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/25

As you know, Google is okay with linking its AI Overviews back to more Google Search results. But is Google okay with linking the same query, to the same query, over and…

Google: Structured Data Does Not Make Your Site Rank Better

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/25

Google said it again – structured data does not help your site rank any better. John Mueller of Google said this on Bluesky, “Structured data won’t make your site rank better.” He…

Google Bug With First Image In Product Snippet Carousel

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/25

There seems to be a bug that is impacting the first image in the product snippet image carousel set. I was notified about this a few times in the past few days…

Google Testing AI Mode Shortcut In Search Bar

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/25

Google is testing a new shortcut location for AI Mode in the Google App on Android. Google is placing the shortcut button directly in the search bar.

Wait…should you not be responding to all local business reviews? A curious stat!

Source: Unknown Source

04/14/25

GatherUp’s new study finds that local businesses responding to more reviews might receive fewer new ones. Learn why—and how to test the impact on your local business strategy.

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