Today’s SEO &amp; Digital Marketing News

By: barry@rustybrick.com (Barry Schwartz)

04/11/25

Google is testing a new ad format that overlays more product ads when you click on a “more” button. This is different from expanding a product carousel, in that this overlays on…

Google To Drop Reviews On Schools

By: barry@rustybrick.com (Barry Schwartz)

04/11/25

Google will stop showing reviews and ratings on school listings in Google Search and Google Maps. Google Business Profiles said, “Starting April 30, 2025, your school’s associated Business Profile will no longer…

How Google Search Processes Your Feedback Submission

By: barry@rustybrick.com (Barry Schwartz)

04/11/25

Google Search representatives often tell us to use the feedback link when we see something that is off or needs improvement with Google Search. Well, what happens when you use that feedback…

Google Expands Feature Availability For Structured Data Carousels (beta)

By: barry@rustybrick.com (Barry Schwartz)

04/11/25

Google has expanded where the Structured data carousels (beta) search feature works and for what types of queries. When it first launched, about a year ago, it was available for flights queries…

How to Repurpose Your Content With AI — Whiteboard Friday

Source: moz (en-US)

04/11/25

Have you ever found the idea of repurposing content overwhelming? In this episode of Whiteboard Friday, Caitlin walks us through how AI can help get you over that creative block and get…

Meta Announces Upcoming Webinar on Reels Tips and Tactics

By: Andrew Hutchinson

04/10/25

The webinar will provide pointers on how to make the most of your Reels efforts.

Google officially rolls out links in AI Overviews to its own search results

Source: Search Engine Land

By: Barry Schwartz

04/10/25

After testing this for a month, Google officially rolled out this method to help searchers explore more topics.

Uber Advertising partners with Instacart to expand CPG reach

Source: Search Engine Land

By: Anu Adegbola

04/10/25

The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.

Marin Software plans to shut down after years of decline

Source: Search Engine Land

By: Danny Goodwin

04/10/25

Once one of the leading search and social marketing platforms, Marin Software announces its plan of dissolution and liquidation.

Reddit Adds Partner Collaboration Within its Ads Manager Platform

By: Andrew Hutchinson

04/10/25

A new way to build collaborative Reddit ads campaigns.

WhatsApp Outlines Latest Updates, Including Group Chat Indicators, Document Scanning, and More

By: Andrew Hutchinson

04/10/25

An overview of the latest, smaller tweaks and updates from WhatsApp.

Google Performance Max gets new customer goals, image controls

Source: Search Engine Land

By: Anu Adegbola

04/10/25

Google’s PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements.

Canva Adds LinkedIn Video Creation Templates

By: Andrew Hutchinson

04/10/25

An easier way to create more engaging video content in the app.

Snapchat Will Now Enable Brands to Sponsor its Creator Education Events

By: Andrew Hutchinson

04/10/25

The option will provide more ways for brands to connect with Snap creators.

Snapchat Shares Research into Travel Purchase Influences

By: Andrew Hutchinson

04/10/25

New data on what’s driving travel purchase decisions ahead of the summer season.

Study Looks at Public Opinion on the Use of AI Chatbots as Romantic Partners

By: Andrew Hutchinson

04/10/25

The data shows that there’s a level of concern about AI bots as romantic companions.

5 AI Insights from Google Search Central Live in Madrid on April 9, 2025

Source: SEO Blog by Aleyda

By: Aleyda Solis

04/10/25

I want to highlight here the top AI and “state and future of search” insights, answers and tips provided by Google in the Search Central Live Event in Madrid.

A testing primer for B2B paid social creative optimization

Source: Search Engine Land

By: Laura Schiele

04/10/25

Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta.

SEO & Marketing Specialist ~ CFIB ~ $65-70k (CAD) ~ Remote (CAN)

By: SEOJobs

04/10/25

We are looking for a Digital Marketing Specialist – Remote! Are you an innovative thinker, eager to test new ideas and bring them to life? Do you want to work for an…

SEO Director ~ Ziff Davis ~ Remote (US)

By: SEOJobs

04/10/25

Position at Ziff Davis Shopping Director, SEO Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands….

SEO & AI Optimization Generalist ~ Tailscale ~ $95-119k ~ Remote (US)

By: SEOJobs

04/10/25

About Tailscale Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations,…

Google’s AI-powered SERPs: Strategies for recipe, travel, and lifestyle bloggers

Source: Search Engine Land

By: Casey Markee

04/10/25

Master strategies to keep your content visible, relevant, and engaging in today’s evolving AI search landscape.

OpenAI’s CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, Twitter)

Source: Lenny's Newsletter

04/10/25

OpenAI’s CPO, Kevin Weil, on the new must-have PM skill, vibe coding, moats, and more

Beyond tagging: High-value GenAI use cases for DAM

Source: Search Engine Land

By: Vertesia

04/10/25

DAM + generative AI = A new paradigm for creatives and martech leaders.

Daily Search Forum Recap: April 10, 2025

By: barry@rustybrick.com (Barry Schwartz)

04/10/25

Here is a recap of what happened in the search forums today…

Google Search Ranking Volatility Hits April 9th & 10th

By: barry@rustybrick.com (Barry Schwartz)

04/10/25

It’s been about a week since we reported on an unconfirmed Google search ranking update and well, now I am seeing multiple signs of an unconfirmed updates of sorts. I am seeing…

Google Ads Performance Max Campaigns Get Customer Lifecycle Goals & Image Controls

By: barry@rustybrick.com (Barry Schwartz)

04/10/25

Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image controls.

Google More From Retailer Expandable Product Carousel

By: barry@rustybrick.com (Barry Schwartz)

04/10/25

Google Search is testing a new expandable carousel that says “more from” a specific retailer. When it loads, it loads more products in a carousel beneath the search result snippet from that…

Google Letting Merchants Manage Brand Profile Content

By: barry@rustybrick.com (Barry Schwartz)

04/10/25

Google sent out emails yesterday through Google Merchant Center inviting some brands to manage and edit their brand content on Google Search. I suspect this is the visual brand profile ads/pages but…

Google Search Analytics API Gets Hourly Data For 10 Days

By: barry@rustybrick.com (Barry Schwartz)

04/10/25

Google has finally rolled out API access to its 24-hour data feed of Search Performance data. And it is two days more than we expected, with Google giving us this hourly data…

Google’s Vulnerability In Search Is Growing

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: Trishla Ostwal,Paul Hiebert

04/10/25

The dip suggests the trend isn’t an anomaly, but a sign of mounting competitive pressure and shifting user behavior.

Google’s Vulnerability In Search Is Growing

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: Trishla Ostwal,Paul Hiebert

04/10/25

The dip suggests the trend isn’t an anomaly, but a sign of mounting competitive pressure and shifting user behavior.

Google Testing Anchor Text & URL Base Links In AI Mode

By: barry@rustybrick.com (Barry Schwartz)

04/10/25

Google is testing various link formats in AI Mode. Initially Google launched AI Mode with those tiny paperclip links, but Google, like they’ve done in AI Overviews, is testing in AI Mode,…

AI, Local Business Reputation, and Finding Your Magic Words

Source: Unknown Source

04/09/25

Discover how AI is reshaping local business reputation and why choosing the right words can make all the difference in driving visibility and trust.

X Tests Expanded DM Functionality, Including Full Encryption and File Sharing

By: Andrew Hutchinson

04/09/25

X is looking to move forward with its revamp of in-app messaging.

26 A/B testing ideas to increase click-through rates and boost conversions

Source: Search Engine Land

By: Digital Marketing Depot

04/09/25

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

X Announces NBA Portal Ahead to Encourage Sports Engagement

By: Andrew Hutchinson

04/09/25

Sports are the most discussed topic on X.

TikTok Launches Expanded Creator Incentive Program to Fend Off Advances From Instagram

By: Andrew Hutchinson

04/09/25

As Meta comes for TikTok stars, the platform is offering new incentives to keep them around.

Google quality raters now assess whether content is AI-generated

Source: Search Engine Land

By: Danny Goodwin

04/09/25

Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.

YouTube Announces Support for New Push to Combat AI Deepfakes

By: Andrew Hutchinson

04/09/25

YouTube’s announced its support for the NO FAKES Act.

AmpUp 2025: Free Virtual Event for Digital Agencies

Source: Unknown Source

04/09/25

Join top experts in local SEO, content strategy, and reputation management for two powerful days of agency-focused insights. Register free.

YouTube Shares Tips on How to Create Engaging Shorts

By: Andrew Hutchinson

04/09/25

Some tips to help you tap into the growth of YouTube Shorts.

LinkedIn Shares Video Creation Tips to Maximize Engagement

By: Andrew Hutchinson

04/09/25

Some pointers from LinkedIn on how to create standout vide content.

Snapchat Shares New Data on How Happiness Drives Snap Ads Response

By: Andrew Hutchinson

04/09/25

Snapchat’s latest report looks at how joy can be a driver of Snap campaign resonance.

Google Search Analytics API gains hourly break down for past 10 days

Source: Search Engine Land

By: Barry Schwartz

04/09/25

Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.

Google Ads Sitelink Assets: Everything you need to know

Source: Search Engine Land

By: Jyll Saskin Gales

04/09/25

Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more.

Google to expand Discover to Google’s desktop homepage

Source: Search Engine Land

By: Barry Schwartz

04/09/25

Google has been testing this for years, but kicked up its testing over the past several days.

3 ways to optimize for AI search bots

Source: Search Engine Land

By: Tim Resnik

04/09/25

Learn how AI bots find, index, and use your content – and what steps to take to stay visible across generative platforms.

Contract Full Stack SEO Manager ~ GreenPal ~ 8-10k/m ~ Remote (US)