Today’s SEO &amp; Digital Marketing News

By: SEOJobs

04/15/25

✨ About You: You’re excited to launch or grow your career in Search Engine Optimization (SEO). You have a strong foundational understanding of SEO best practices and are eager to put your…

Technical SEO & Content Writer ~ Lizard Marketing ~ $58-65k ~ Remote (US)

By: SEOJobs

04/15/25

Salary Range: $58,000.00 To $65,000.00 Annually Job Opening for Technical SEO Specialist + Content Writer Lizard is a fast-growing digital marketing agency focused on driving measurable growth for residential and commercial service…

Contract SEO Specialist ~ Torque ~ $4k/m ~ Remote (UK)

Source: Junior Level SEO Jobs – SEOjobs.com

By: jilllynndesign

04/15/25

You will be working with an internal team under a lead that functions as an SEO helpdesk for a large international client in the hospitality sector with over 120 locations across the…

How and why to ‘be the primary source’ for organic search

Source: Search Engine Land

By: Adam Tanguay

04/15/25

Becoming the go-to source across Google, AI tools and social platforms is key to standing out in an AI-driven organic search landscape.

Daily Search Forum Recap: April 15, 2025

By: barry@rustybrick.com (Barry Schwartz)

04/15/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Financial Times interviewed Google’s…

Financial Times Interviews Elizabeth Reid Of Google

By: barry@rustybrick.com (Barry Schwartz)

04/15/25

The Financial Times has a detailed interview with the newish Head of Google Search, Elizabeth Reid. The interview can be gated, so here are some of the quotes that stood out most…

Google AI Overviews Linking Over and Over Again To Itself

By: barry@rustybrick.com (Barry Schwartz)

04/15/25

As you know, Google is okay with linking its AI Overviews back to more Google Search results. But is Google okay with linking the same query, to the same query, over and…

Google: Structured Data Does Not Make Your Site Rank Better

By: barry@rustybrick.com (Barry Schwartz)

04/15/25

Google said it again – structured data does not help your site rank any better. John Mueller of Google said this on Bluesky, “Structured data won’t make your site rank better.” He…

Google Bug With First Image In Product Snippet Carousel

By: barry@rustybrick.com (Barry Schwartz)

04/15/25

There seems to be a bug that is impacting the first image in the product snippet image carousel set. I was notified about this a few times in the past few days…

Google Testing AI Mode Shortcut In Search Bar

By: barry@rustybrick.com (Barry Schwartz)

04/15/25

Google is testing a new shortcut location for AI Mode in the Google App on Android. Google is placing the shortcut button directly in the search bar.

Wait…should you not be responding to all local business reviews? A curious stat!

Source: Unknown Source

04/14/25

GatherUp’s new study finds that local businesses responding to more reviews might receive fewer new ones. Learn why—and how to test the impact on your local business strategy.

Report Looks at Best-Performing LinkedIn Post Types for 2025

By: Andrew Hutchinson

04/14/25

Some new insights to help guide your LinkedIn posting strategy.

Google’s New “Diversity Update”: How to Fix Your Ruined Rankings

Source: Sterling Sky Inc

By: Joy Hawkins

04/14/25

There has been a change to Google’s algorithm that is substantially changing traffic for tons of businesses we’ve been analyzing. I’ve spent the last 3 months analyzing tons of our clients and…

Google’s anti-privacy bill push sparks outrage among advertisers

Source: Search Engine Land

By: Anu Adegbola

04/14/25

Advertisers reject Google’s campaign against California’s privacy bill saying businesses should build consent-driven customer relationships.

Buying Google Reviews? Think Twice Before Google Puts You in Review Jail

Source: Sterling Sky Inc

By: Joy Hawkins

04/14/25

Last year, I wrote about how frustrated I was about this business that was buying fake 5-star Google reviews. It seemed that no matter what anyone did, this business was going to…

SEO Content Contractor ~ Reach PLC ~ $270 / day ~ In-Office (New York, US)

Source: Mid Level SEO Jobs – SEOjobs.com

By: jilllynndesign

04/14/25

We’re looking for a SEO Editor to join Reach’s editorial team in New York on a contract basis (3 months with the option to extend). Working across all of our US sites,…

Google’s Agent2Agent Protocol Will Radically Change the Web

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

04/14/25

Google’s Agent2Agent protocol will radically change how the web works. This isn’t some obscure possibility that may happen in the future. It’s here now!

Temu pulls its U.S. Google Shopping ads

Source: Search Engine Land

By: Anu Adegbola

04/14/25

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

Did Meta Allow TikTok to Grow in Order to Dilute the FTC’s Antitrust Case?

By: Andrew Hutchinson

04/14/25

As Meta heads to trial, it’s interesting to look at the timeline of TikTok’s relative U.S. growth.

Google AI Overview-organic ranking overlap drops after core update

Source: Search Engine Land

By: Danny Goodwin

04/14/25

Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update.

LLMs Don’t Reward Originality, They Flatten It

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

04/14/25

In the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees.

ChatGPT and Threads Maintain Download Momentum in March

By: Andrew Hutchinson

04/14/25

The latest app download charts via AppFigures.

Meta Begins Training its AI Tools on EU User Data

By: Andrew Hutchinson

04/14/25

Meta’s been battling EU regulations to enable expanded AI training.

LinkedIn Expands its Top-of-Feed News Banner to More Regions

By: Andrew Hutchinson

04/14/25

LinkedIn’s expanding its news banner to users in Australia and the U.K.

How to track visibility across AI platforms

Source: Search Engine Land

By: Maria Georgieva

04/14/25

Traditional metrics aren’t enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more.

TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools

By: Andrew Hutchinson

04/14/25

Some new control options for your TikTok ads.

Senior SEO Specialist (Part-Time) ~ Insight Online ~ Hybrid (Auckland NZ)

By: jilllynndesign

04/14/25

We’re looking for a Senior SEO Specialist who can hit the ground running. This is not a role for someone who needs hand-holding. You need to already have strong SEO chops—technical, on-page,…

Short-form, big impact: What creators can teach performance marketers

Source: Search Engine Land

By: Ben Wood

04/14/25

Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads.

SEO Manager ~ IDOC ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/14/25

About the Company For the past twenty plus years, IDOC has remained committed to the success of independent optometrists and today has emerged as a leading alliance of private optometric practice owners…

Sr. SEO Manager ~ Workshop Digital ~ $80-90k ~ Remote (US)

By: SEOJobs

04/14/25

About Workshop Digital Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results…

Is keyword targeting as impossible as spinning straw into gold?

Source: Search Engine Land

By: Greg Jarboe

04/14/25

Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.

How to Use FOI Requests as a Digital PR Campaign Data Source

Source: Digitaloft

By: Jamie Dixon

04/14/25

One of the biggest challenges in digital PR is finding new, engaging, and reliable data sources for campaigns. However, one of the best data sources often goes unused; either because people aren’t…

Daily Search Forum Recap: April 14, 2025

By: barry@rustybrick.com (Barry Schwartz)

04/14/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched a new ad…

Google Ad Strength Guide Best Practices

By: barry@rustybrick.com (Barry Schwartz)

04/14/25

Google released a new Google Ads ad strength guide and best practices document. The document should help you improve your overall ad strength in Google Ads.

Google Search Ask A Follow-Up

By: barry@rustybrick.com (Barry Schwartz)

04/14/25

Google is testing yet another search feature that generates new queries on Google Search. This one is named “Ask a follow-up” and they are sported with the Gemini stars next to them.

Microsoft Bing Tests Dark Gray Backgrounds For Favicons

By: barry@rustybrick.com (Barry Schwartz)

04/14/25

Microsoft is testing yet another variation for its favicons in the Bing Search snippets. This one uses a dark gray background, with a circle formatted favicon, next to the search result snippets.

Google Product Carousel Recommended By

By: barry@rustybrick.com (Barry Schwartz)

04/14/25

Google is experimenting more with shopping carousels, this time, showing products and then which articles are recommending those products. These can be shown in best of articles and recommended in articles.

Bing Related Searches With Trending Icon

By: barry@rustybrick.com (Barry Schwartz)

04/14/25

Microsoft is testing trending icons on Bing Search’s related searches section. We’ve seen both Google and Bing use trending icons in various search features over the years, but now Bing is testing…

Programming Note: Offline For Passover 5785

By: barry@rustybrick.com (Barry Schwartz)

04/14/25

This is a programming note that I am completely offline for the Passover holiday today. In fact, this post was pre-written and scheduled to be posted today – so you know I…

LinkedIn Launches New Mini-Site of Posting Tips

By: Andrew Hutchinson

04/13/25

New tips for your LinkedIn content approach.

Messenger Increases File Size Sharing to 100MB

By: Andrew Hutchinson

04/13/25

Now you can send much larger files within Messenger chats.

FTC Antitrust Case Against Meta Heads to Trial This Week

By: Andrew Hutchinson

04/13/25

If the FTC wins, it’ll have major ramifications for the entire social media industry.

Meta Shares Insight Into How Brands Can Connect With Gen Z Audiences

By: Andrew Hutchinson

04/13/25

New insights on how to maximize your connection with Gen Z consumers.

How Elon Musk is Using His Political Influence to Secure the Future of X

By: Andrew Hutchinson

04/13/25

Elon’s upgraded political clout has enabled him to set new foundations for X.

SEO Strategist ~ MCD Partners ~ $66-72k ~ Remote (US)