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SEO Daily News Recaps for Sunday, January 5, 2025

01/06/25

SEO Daily News Recap for Sunday, January 5, 2025 Senior SEO Growth Lead ~ Flywheel Digital ~ $80-95K CAD ~ Remote (CAN) Flywheel Digital is unlocking the potential of digital-first work. Our…

Did Google Hit Forbes Advisor With A Search Manual Action

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/06/25

Google may have hit Forbes Advisor with a manual action, downgrading its rankings over maybe the site reputation abuse policy. Lars Lofgren wrote about this marketplace, as he put it, on September…

Google Ads – Local Service Ads – TCPL (Target Cost Per Lead)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/06/25

Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target cost-per-lead (tCPL) bidding is a semi-automated smart bid strategy. You set your…

Winning the 2024 holiday retail season: A macro approach

Source: moz (en-US)

01/06/25

Prepare for a strong holiday season with actionable tips based on insights from past ecommerce trends and consumer behaviors.

SEO Specialist ~ Moneyfacts Group ~ In-Office (Norwich, UK)

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

01/05/25

About Us Moneyfactscompare.co.uk is the comparison site with a difference, designed to be completely independent and committed to providing consumers with the most up-to-date and impartial financial information possible. Each year there…

SEO Executive ~ SINE Digital ~ £27-£32k ~ Hybrid London (UK)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

01/05/25

This role will be key to supporting our range of clients across B2C live entertainment and e-commerce verticals. A key accountability will be to deliver day-to-day work in line with SEO strategies,…

Senior SEO Product Analyst ~ Scribd ~ $89-174k ~ Remote (US, CAN)

Source: Lenny's Newsletter

01/05/25

About the Team The mission of the business strategy & analytics team is to ensure the entire company understands business performance and trends, and to empower all business teams to make good…

Evolving SEO Roles: The Rise of Hybrid Positions in the Industry

01/05/25

The recent job listing from Similarweb for a Product Marketing Manager with SEO expertise highlights an emerging trend in the SEO industry: the blending of SEO with other marketing roles. This evolution emphasizes the need for professionals to possess a diverse skill set that includes both SEO knowledge and broader marketing capabilities.

SEO Daily News Recaps for Saturday, January 4, 2025

01/05/25

SEO Daily News Recap for Saturday, January 4, 2025 🧠 Community Wisdom: Proving your worth as a product leader, empowering junior PMs, when competitive research crosses the line, planning a department-wide onsite,…

Senior SEO & Digital Strategist ~ National Geographic ~ $123-157.4k ~ Hybrid (DC or New York, US)

Source: Lenny's Newsletter

By: Kiyani

01/04/25

Job Description: Nat Geo Content is the beating heart of National Geographic, with a mission to tell gripping factual stories that entertain and inspire a deeper connection to our world. This team…

SEO & Content Coordinator ~ Sawday’s ~ £25k ~ Hybrid (Bristol, UK)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

01/04/25

A bit about us…. There are four brands under the Sawday’s umbrella. The first is the original Sawday’s, specialising in self-catering places, hotels, B&Bs and pubs with rooms. The second is Canopy…

Navigating the Career Path to Senior SEO Manager in 2023

01/04/25

The demand for senior-level SEO positions is on the rise within dynamic digital marketing agencies. This trend underscores the growing recognition of SEO as a vital component in marketing strategies, offering seasoned professionals the opportunity to leverage their expertise across various SEO facets.

Elevating SEO with Digital PR: Why It Matters More Than Ever

01/04/25

The digital PR role is becoming increasingly significant in SEO as more businesses recognize the impact of effective communication strategies on brand visibility and search rankings. This includes leveraging content marketing and media relations to bolster SEO efforts.

“The Rise of SEO Expertise in Product Marketing Roles”

01/04/25

There’s a notable rise in the need for SEO expertise in product marketing roles, as evidenced by companies like Similarweb seeking professionals with deep SEO knowledge. This trend highlights the crossover between SEO skills and broader digital marketing strategies.

SEO Daily News Recaps for Friday, January 3, 2025

01/04/25

SEO Daily News Recap for Friday, January 3, 2025 SEO Product Marketing Manager – The SEOFOMO Hub Similarweb are looking for a Product Marketing Manager to work on its SEO and Search…

Video: Google Volatility With Gains & Losses, Updated Web Spam Policies, Cache Gone & More Search News

Source: Search Engine Land

By: Anu Adegbola

01/03/25

Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies…

The brightonSEO Crawling Clinic October ’24 – Screaming Frog

Source: Junior Level SEO Jobs – SEOjobs.com

By: jilllynndesign

01/03/25

The biannual brightonSEO events have been marked in our calendar for well over 12 years now, and next week’s is no exception. As always, you can find us in our usual spot…

The future of keyword targeting

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

01/03/25

Leverage your existing search expertise on a new performance marketing platform.

Google Local Panel Gains “About This Place”

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

01/03/25

Google is testing adding a new section named “About this place” to the local panel in the Google Business Profile listings within Google Search and Google Maps. This section shows you text…

Google’s Ads Data Hub: What you need to know

Source: SEO Agency Jobs – SEOjobs.com

By: Nick LeRoy

01/03/25

Explore Ads Data Hub – Google’s tool for privacy-centric advertising insights, data integration, campaign optimization and more.

Google’s Updated Spam Policy – Repeated Manipulation May Get You Removed From Search

Source: Mid Level SEO Jobs – SEOjobs.com

By: SEOJobs

01/03/25

Google’s latest spam update clarifies site reputation abuse, hints that links aren’t the main factor for relevancy and indicates sites can be removed from search for manipulation.

Move Beyond Google Traffic as Zero-Click Becomes 2025 Norm

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: @adweek

01/03/25

AI Overview is the next evolution of search in response to changing user behavior.

Move Beyond Google Traffic as Zero-Click Becomes 2025 Norm

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: @adweek

01/03/25

AI Overview is the next evolution of search in response to changing user behavior.

Small Changes Or Additions To Your Google Business Profile May Trigger Re-Verification

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/03/25

Krystal Taing, a Google local product expert in the Google Business Profiles forum and Vice President at Uberall, said she is seeing a rise in re-verifications from Google Business Profiles even after…

Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/03/25

In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI…

Google Asking Searches If They Want To See Content Suggestions In Specific Languages

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/03/25

Google has this setting some searchers can manage that lets them turn on or off seeing content in a language that is popular in their region. The searcher can either leave the…

Google Removed Tons Of Reviews On September 17th

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/03/25

Google seemed to have removed/deleted a ton of reviews from Google Business Profiles within Google Maps and Local search last week, around September 17th. This came a day or so before Google…

Bing Short Videos Showing More Details

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/03/25

Microsoft is testing adding more details to the short video carousel it shows in Bing Search. Now it is showing video length, descriptions, a swipe to see more and other changes.

SEO Daily News Recaps for Thursday, January 2, 2025

01/03/25

SEO Daily News Recap for Thursday, January 2, 2025 Google Ads plans major AI Push in 2025, reshaping search marketing Google’s VP of global search ads reveals that AI will drive a…

Key Google Search Console metrics to monitor every month

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/03/25

Refine your analysis techniques by learning how to effectively track technical SEO metrics in Google Search Console.

🛑 Leverage Analogies to Explain Complex Industry Situations👇 » Nick LeRoy

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/03/25

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter I’ve been vocal about this before: if you’re using

Total Addressable Market: How to Estimate It and Source Data

Source: The SEOFOMO Hub

01/03/25

TAM is the size of your market. Here’s how to figure it out and see how much money your business can make.

Google’s 26th Birthday Doodle Is Missing

Source: The SEOFOMO Hub

01/03/25

Today is the day Google would be celebrating its birthday or anniversary – September 27th. As Google posted last year, On September 27, 1998, Google Inc. was officially born.

SEO and Website Manager ~ Tailscale ~ $163-204k ~ Remote (US)

Source: Search Engine Land

By: Anu Adegbola

01/02/25

About Tailscale Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations,…

Digital Marketing Analyst (SEO) ~ UnCommon Logic ~ Hybrid (Austin, US)

Source: Search Engine Land

By: Anu Adegbola

01/02/25

Hybrid Role – 3 days a week in office during training and 2 days a week in office after training. Want to be part of a team of highly-trained, meticulous, fun, and…

Daily Search Forum Recap: September 26, 2024

Source: Blog – Nick LeRoy

By: Nick LeRoy

01/02/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking volatility remains…

Google Search Ranking Movement Heated, Volatility Continues

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

01/02/25

Google Search still has not calmed its ranking shifts, volatility and movement. The search results remain incredibly volatile with rankings and traffic changing again in a big way over the past day…

Google Web Search Spam Policies Updated

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

01/02/25

Google has refreshed and updated its web search policies documentation. The big change is Google added more language around the site reputation abuse policy, while expanding, simplifying and clarifying other sections of…

Google updates its spam policies document

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

01/02/25

Google added more details on site reputation abuse, while updated and clarifying other sections of the search spam policies.

Adopting vs. hacking Google Ads features: The great debate

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

01/02/25

Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate.

Google Search Recently Viewed Movies Activity Card

Source: Lenny's Newsletter

01/02/25

Google now can show movies you recently viewed as an “activity card.” I am not sure if this is based on a movie you actually went to see in the theatres, watched…

5 AI Trends That Will Dominate 2025, From Apple to Agents and Beyond

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: Trishla Ostwal

01/02/25

AI’s evolving ability to reason more effectively and retain more context means brands can stay ahead of the competition.

5 AI Trends That Will Dominate 2025, From Apple to Agents and Beyond

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: Trishla Ostwal

01/02/25

AI’s evolving ability to reason more effectively and retain more context means brands can stay ahead of the competition.

5 ways to scale global search management

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/02/25

Here’s how consistent reporting, centralized SEO development and shared templates reduce friction and improve performance across markets.

Associate Director of SEO ~ Bold Orange ~ Hybrid Minneapolis, MN (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/02/25

Position Summary: Bold Orange is seeking a proactive, strategic, and customer-centered Associate Director of SEO to join the digital experience strategy team. As a member of Bold Orange’s SEO team, you can…

The Best SEO and Digital Marketing Podcasts in 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/02/25

SEO Daily News Recaps for Wednesday, January 1, 2025

01/02/25

SEO Daily News Recap for Wednesday, January 1, 2025 Google & Bing Search Teams On New Years 2025 Every year I report on how some Google representatives are active within the SEO…

Google Search Backstory News Section

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/02/25

Google Search has this news or top stories section titled “Backstory.” It comes up from political queries, maybe other news queries.

Google Search States In The News Carousel

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/02/25

Google Search has this newish news or top stories carousel format that Google titled “States in the news.” It shows you news or top stories from news publishers related to the query…

Associate Search Manager (SEM/SEO) ~ UNIQLO ~ $88-100k ~ In-Office (New York, US)

Source: The SEOFOMO Hub

01/02/25

Company Overview: Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that…

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