I asked 12 SEOs to share what’s on their bookshelves. Here’s what they said.
Google Search Ads 360 (SA360) starter guide
Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.
Website Rankings Loss Audit: Expert Guide To Recovering Lost Rankings
Source: In-house SEO jobs – SEOjobs.com
A Website Rankings Loss Audit reveals why your rankings dropped and provides step-by-step solutions to restore lost visibility and traffic.
Daily Search Forum Recap: September 23, 2024
Source: SEO - Practical Ecommerce
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search ranking volatility…
How to Compare SEO of Competing URLs
Source: In-house SEO jobs – SEOjobs.com
Only Google knows most ranking signals, although some are public. Examples include keyword usage, content structure, and backlinks.
Google AI Overviews (Formerly Google SGE): All You Need to Know
Source: SEO Agency Jobs – SEOjobs.com
What we know about Google’s AI Overviews search feature to date.
Using the Screaming Frog SEO Spider and OpenAI Embeddings to Map Related Pages at Scale – Screaming Frog
Since Screaming Frog SEO Spider version 20.0 was released, SEOs can connect Screaming Frog and OpenAI for several use cases, including extracting embeddings from URLs. Using embeddings is a powerful way to…
Becoming a super IC: Lessons from 12 years as a PM individual contributor | Tal Raviv (Product Lead at Riverside)
Source: Search Engine Land
Learn from Tal Raviv’s journey as an IC PM: AI productivity tips, building resilient teams, and thriving in product management without moving to management
How to Get Over the Fear of Creating Thought Leadership Content
Source: Search Engine Roundtable
A few mindset shifts and tactics to help you overcome your fear of creating thought leadership content.
SEO Strategist ~ Advanced Recovery Systems ~ $80k ~ Remote (US)
Source: Search Engine Roundtable
Advanced Recovery Systems is seeking seasoned, Full Time SEO Strategist to join the Marketing Department! Though this is a 100% remote position, work hours of 9:00 am to 6:00 pm EASTERN TIME…
SEO Specialist ~ TRADER Corporation ~ Hybrid (Toronto, CAN)
Source: Search Engine Roundtable
TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory…
Google On Importance Of Page Image Is Embedded On For SEO
Source: Search Engine Roundtable
Google’s John Mueller responded to questions around image SEO, specifically explaining that while the image itself and the alt text is useful, so is the page that image is embedded on. This…
55% Are Using Traditional Search Like Google Less Since Generative AI Products
Source: Search Engine Roundtable
The Information posted survey results of its 1,088 subscribers they surveyed and said that 77% said they are using traditional search engines like Google because of generative Al products. So I ran…
SEO Daily News Recaps for Thursday, December 26, 2024
SEO Daily News Recap for Thursday, December 26, 2024 Google ads rolls out Brand Report for enhanced advertiser insights Google Ads Brand Report is a unified view of brand campaign performance with…
Google Testing New Shopping / E-Commerce Card At Top Of Search Results
Source: Search Engine Roundtable
Google is testing using its top card format for shopping and e-commerce related queries and information. This shows product results with pricing on the left, with popular stores on the right, and…
Google Ads With Ten Sitelinks
Source: Search Engine Roundtable
Google Ads can show a nice number of sitelinks under the ad, as sitelink extensions. But I’ve never seen Google show 10 sitelinks under a single sponsored listing. Google did respond saying…
Advanced SEO: My Top 8 Tactics Shared By 107 SEOs
Source: moz (en-US)
I asked 107 SEOs to share advanced SEO tactics that are working for them. Here’s what they said.
SEO Content Marketing Specialist ~ Bellesa ~ Remote (Montreal, CAN)
Source: Search Engine Land
We are looking for an SEO and Content Marketing Specialist to join our team! Join a fast-growing, woman-led company to help continue to destigmatize pleasure and evoke real societal change. Job Description:…
SEO Strategist ~ Go Fish Digital ~ Remote Option (US)
Source: Search Engine Land
Go Fish Digital is looking for a bright, motivated individual to bolster our team of top-notch SEOs. The role of the SEO Strategist is to create and execute SEO strategies that align…
Top 7 Google Ads and SEO synergies you should act upon
Source: In-house SEO jobs – SEOjobs.com
Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across both channels.
7 best AI ad creative tools, for beginners to pros
Source: SEO Agency Jobs – SEOjobs.com
Not a designer? Learn about the top AI ad creative tools to help you look like an expert and increase campaign performance.
You don’t need to be a well-run company to win: Surprising lessons in product leadership and AI strategy | Tamar Yehoshua (President at Glean, ex-CPO at Slack, VP at Google, VP at Amazon)
Source: Blog – Nick LeRoy
Tamar Yehoshua shares lessons on scaling products, AI’s future, and leadership insights from her roles at Glean, Slack, and Google.
SEO Manager ~ Ovative Group ~ $79-132k ~ In-Office (Minneapolis, US)
Source: SEO Agency Jobs – SEOjobs.com
About Ovative Group: Ovative Group is the premier independent media and measurement firm in the United States. We help trailblazers in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs….
SEO Lead ~ ComparePower ~ In-Office (Dallas, US)
Source: Search Engine Roundtable
ComparePower is seeking a talented SEO leader to join our dynamic and growing team. The SEO Lead will be responsible for execution of our SEO activities & strategies. The ideal candidate would…
Google Blue Map Pin With City Location Name On Search Results Snippets
Source: Search Engine Land
Google is now showing a blue map pin with a city name under some of the search result snippets. This seems to be rolling out now and seems to be new. It…
SEO Content Manager ~ Encord ~ In-Office (London, UK)
Source: Search Engine Roundtable
About Us At Encord, we’re building the AI infrastructure of the future. The biggest challenge AI companies face today is actually not half as glamorous as the outside world may think: it’s…
Video: Google Ranking Volatility Spikes, Search Console Bug, Search App Stalled, Google Ads News & Business Profile Suspensions
Source: Search Engine Roundtable
For the original iTunes version, click here. Another week and more Google Search ranking volatility, in fact, it has not calmed but we saw even more spikes in the middle of this…
Daily Search Forum Recap: September 20, 2024
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is putting review and…
Fueling better marketing plans with Shell
Source: Search Engine Roundtable
Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation.
SEO Daily News Recaps for Wednesday, December 25, 2024
SEO Daily News Recap for Wednesday, December 25, 2024 Sr. SEO Analyst ~ loanDepot ~ $65-99k ~ Remote (US) Job Summary: Responsible for leading the strategy and execution of search engine optimization…
Mastering Performance Max using scripts
Source: Search Engine Roundtable
Learn to negate poor performers, track disapproved products and exclude spammy placements with Google Ads scripts.
SEO Strategist ~ Critical Mass ~ Hybrid (Calgary, CAN)
Source: Search Engine Roundtable
As a Search Strategist, you understand that today’s user experience starts at the search results, and SEO is at the core of a customer-centric digital strategy. You have a passion for optimizing…
Google Reviews & Menu Descriptions Under Local Google Business Profile Photos
Source: In-house SEO jobs – SEOjobs.com
Google is now showing reviews and menu descriptions when browsing photos on a Google Maps, Google Business Profiles listing. So when you scroll through photos, Google will show this content under the…
Google Ads Enhanced Conversion Coverage Data Update
Source: In-house SEO jobs – SEOjobs.com
Google has added a set of new filters and a website only report in the Enhanced Conversion Coverage data page/report. This can be found in the Google Ads console under the Enhanced…
Bing Places Support Contact Form
Source: In-house SEO jobs – SEOjobs.com
Microsoft may have updated its Bing Places support contact us page. The new page requires you to authenticate yourself, then pick your region, before filling out the form. The form can be…
Unveiling Website Insights: Using Chrome to View as Googlebot
The article discusses how users can leverage the Chrome browser’s built-in developer tools to simulate a website crawl from Googlebot’s perspective. This technique allows SEO professionals to better understand how Googlebot views their website, helping to identify potential issues in indexing and rendering.
“Crafting an Impactful SEO Culture: Lessons from Shopify’s Engineering Leadership”
Farhan Thawar from Shopify shares strategies on steering a vast team of engineers, boosting productivity with pair programming, and cultivating a culture of innovation within a high-impact organization. The key takeaways include insights on how strong cultural management within an engineering team can lead to enhanced SEO outcomes and better team performance.
SEO Daily News Recaps for Tuesday, December 24, 2024
SEO Daily News Recap for Tuesday, December 24, 2024 Daily Search Forum Recap: December 24, 2024 Here is a recap of what happened in the search forums today… Uncategorized 24-12-2024 Google Ads…
Build Trust by Setting Clear Expectations and Overcommunicating Results!👇 » Nick LeRoy
Source: Search Engine Land
🔍 Transparency is key in SEO, especially when results take time. As a consultant, your role is not just to deliver results, but to ensure your client or
SEO, SEM, PPC Associate ~ Sayva Solutions ~ $40-50k ~ In-Office (Scottsdale, US)
Source: Search Engine Land
Job Description: We are seeking a skilled digital marketer to join a growing team. In this position, you will work to drive organic traffic to client sites and improve search engine results….
How to implement generative engine optimization (GEO) strategies
Source: In-house SEO jobs – SEOjobs.com
Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world.
How to develop a paid search strategy
Source: In-house SEO jobs – SEOjobs.com
A comprehensive guide to developing a paid search strategy that drives results at every stage of the customer journey.
Web SEO Strategist ~ SEMO ~ In-Office (Cape Girardeau, US)
Source: In-house SEO jobs – SEOjobs.com
Position Summary Web SEO Strategist Marketing and Communications Full-Time Southeast Missouri State University’s Marketing & Communication department seeks a talented and motivated Web SEO Strategist. The SEO Strategist will play a crucial…
Google Product Results Top Insights With Videos
Source: Search Engine Land
Google is now showing videos, I guess from YouTube but I suspect it can support other video sites, within the top insights section of the product detail results. Previously, Google would just…
Google Says Core Web Vitals Aren’t As Important As Some People Might Think
Source: Search Engine Land
Google again has downplayed the importance of Core Web Vitals as a Google Search ranking signal. Google’s Martin Splitt said in a video yesterday, “also core web vitals aren’t as important as…
SEO Coordinator ~ Strong Automotive ~ In-Office (Birmingham, US)
Source: Lenny's Newsletter
Title: SEO Coordinator Department: Digital / SEO Reports to: SEO Team Lead / Director of Organic Marketing Job Summary: Strong Automotive is seeking the ideal candidate to join our growing SEO Department…
New data: Google AI Overviews show more often to signed-in users
Source: Search Engine Roundtable
Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.
Study: Google AI Overviews Links Mostly Link To Informational Intent Pages
Source: Google Search Central Blog
Did you know that 96% of the links Google displays and shows in the AI Overviews link to content that has informational intent? A new study from seoClarity says this is the…
Google Business Profile Suspensions – Disabling Mass Accounts
Source: Search Engine Roundtable
I am seeing a flood of complaints in the Google Business Profiles forums where businesses are complaining that their Google Business Profiles were suspended. Supposedly, Google is mass disabling Business Profiles in…
