This is a new “photo-first” search result layout where business owners need to pay more attention to the photos that show up for their business listings.
Director, SEO Marketing ~ Sears Home Services ~ $105-176k ~ Remote (US)
Source: Search Engine Roundtable
The Director, SEO Marketing works with the Online Marketing Team to drive increased traffic to the Transform Sears domains. The Director, SEO Marketing is responsible for developing Search Engine Optimization (SEO) strategies…
SEO Manager ~ Get It Recruit ~ $106k-$149k ~ Remote (US)
Source: moz (en-US)
At our company, we’re committed to transforming lives one task at a time. We’re a remote-first organization, with employees distributed across the US and EU. Our culture is defined by innovation, inclusion,…
Reassessing the role of links in SEO: What data tells us
Source: In-house SEO jobs – SEOjobs.com
Is your SEO strategy too focused on backlinks? Here’s what the data reveals about the relationship between links and search rankings today.
How to improve PPC campaign performance: A checklist
Source: Lenny's Newsletter
Make 2024 your best year in PPC advertising. Use these 13 PPC features and elements to optimize your campaigns for peak performance.
How NOT to Respond to Reviews: 10 Pitfalls to Avoid + Example Copy – GatherUp
Source: Unknown Source
97% of review readers look at business responses. But businesses often make mistakes when replying to customers. Learn how to respond to customer reviews.
SEO: How to Target Countries
Source: Lenny's Newsletter
Cross-border ecommerce is booming. Here’s how to ensure a site ranks in organic search for a targeted country.
What AI means for your product strategy | Paul Adams (CPO of Intercom)
Source: Search Engine Roundtable
Listen now (83 mins) | Brought to you by Eppo—Run reliable, impactful experiments | Hex—Helping teams ask and answer data questions by working together | HelpBar by Chameleon—The free in-app universal search…
How to use DIY content to boost your visibility and leads
Sharing expert knowledge through do-it-yourself tutorials can establish trust, engage your audience, and grow your business. Here’s how.
New Google Business Profile Suspension Emails
Source: SEO Agency Jobs – SEOjobs.com
Google has updated its suspension notice emails from Google Business Profiles. Now when your business is suspended, Google will send an email explaining why it was suspended, i.e. for a policy violati
Google Local Services Ads Shows Competitors After You Selected A Business To Message
Source: Search Engine Land
Google will show a searcher a list of competing businesses after you clicked on a Local Service Ad and sent a message to that business to learn more about doing business with…
Google About This Image Now Live Recency Of Image, AI Details & More
Source: Search Engine Land
In May, Google announced the
Google Search Generative Experience Gains “Supportive” Links In About This Result
Source: Search Engine Land
Google announced yesterday that the Google Search Generative Experience has added new
New Google AR Beauty Ads
Source: Search Engine Land
Google has a new ad format called AR beauty ads. In Google Shopping ads you can now add the
BlueArray Porsche Taycan Parked Outside BrightonSEO
Source: In-house SEO jobs – SEOjobs.com
A couple of months ago, the BlueArray team parked a Porsche Taycan outside of the BrightonSEO event in the UK. They did something similar with a Tesla years before.I wonder if this…
Microsoft relaunches pubCenter, its Google AdSense alternative
Source: Search Engine Roundtable
The all new pubCenter pilot program, which is actually a 15-year-old Microsoft product, is now open but only to U.S. businesses.
What we learned about SGE, Bard and Gemini from Google’s Q3 2023 Earnings call – Marie Haynes
Source: Search Engine Land
Google’s latest earnings call gave us a little bit more of a glimpse of where Google is headed. Below I’ve included several quotes from the call. Here is a summary of the…
Announcing Three New Courses
Source: Search Engine Land
Master the fundamentals of getting SEO projects executed by tech teams.
The Final Chapter of My First Startup – SparkToro
Source: Search Engine Land
I’ve told this story only once before. Never in writing. Never on video. My voice was shaky and I barely stumbled through it. But with a few
Why Should I Pay You To Use AI for My SEO?
Source: Search Engine Land
Already using AI for SEO at your agency? Learn ethical guidelines and strategies to win over the most skeptical clients and show the ROI of AI in SEO.
Streamlining Communications: Automattic Acquires Texts.com
Explore Automattic’s latest acquisition, Texts.com, a messaging platform that consolidates direct messages from the top networks.
Microsoft Earnings Call Highlights Latest In AI For Search & Ads
Source: Search Engine Roundtable
Explore Microsoft’s latest AI developments in search and upcoming plans for Bing in the company’s most recent earnings call.
Live Blog: Meta Reports Q3 Earnings
Source: Search Engine Roundtable
Stay tuned as we live blog Meta’s earnings call starting at 5:00 PM ET.
Daily Search Forum Recap: October 25, 2023
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now testing stuffing…
Google Ads testing new overview dashboard for advertisers
Source: Search Engine Roundtable
Google confirmed this is an experiment they are trying with a select number of advertisers.
Gmail’s new emoji picker on the web is getting a long overdue upgrade
Source: SparkToro
You can select emoji gender preferences, too.
Google rolls out about this image and more SGE links
Source: Search Engine Roundtable
Google said the links in SGE AI answers are from high-quality sites.
Google Analytics 4: From How To Get Started To Pro Tracking
Source: Search Engine Roundtable
For newbies and pros. This bundle contains articles that simplify GA4, offer guidance on avoiding pitfalls, and highlight features… all in one place.
Snap revenue up 5%, promises better ROI for advertisers
Source: moz (en-US)
The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers.
Google Now Allows Mixing Structured Data Formats
Source: Search Engine Land
Google announced a new way to communicate Structured Data using Syntax Graph Merge, which means mixing Schema formats
Google will require Android apps to better moderate AI-generated content
Source: Search Engine Land
Apps with mostly AI-generated content need to add a button to report offensive material.
Amazon Ads launches AI image generation
Source: Search Engine Land
Amazon said the generative AI tool lets you add backgrounds or lifestyle scenes around plain product images, which could improve CTR.
Google Search can now help verify an image’s origins
Source: Search Engine Land
More context, if you bother to look.
Google Expands Image Fact-Checking & Source Verification Tools
Source: Search Engine Roundtable
Google rolls out new search features to provide context around images and websites.
Google’s updated AR beauty tools make it easier to buy cosmetics and hair dye
Now you can virtually try out hair shades before dyeing your real barnet.
Google AR beauty ads now let brands promote lip, eye products
Source: Search Engine Land
Shoppers will be able to try on different shades of hair dye and foundation products before deciding whether to make a purchase.
Survey: Only 26% of SMBs are using AI for marketing
Source: Lenny's Newsletter
While AI can save SMBs time and money, most SMB owners and decision-makers don’t understand how to use AI in marketing.
Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On
Source: Search Engine Land
Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences.
Google syntax graph merge for structured data
Source: In-house SEO jobs – SEOjobs.com
This allows you to use different syntaxes that can now connect together.
Data providers on the Google October 2023 core and spam update
Source: The SEO Rant
This was a very big set of Google updates, here is an analysis.
Inside Google’s massive 2023 E-E-A-T Knowledge Graph update
Source: Search Engine Roundtable
Dive deep into the latest Knowledge Graph update’s impact on person entities and how Google’s focus on subtitles enhances E-E-A-T signals.
B2B SEO tips: 4 ways to drive organic search success
Source: Search Engine Roundtable
B2B SEO isn’t just about driving rankings but also revenue. Learn how to reach your target audience and improve your bottom line with SEO.
Google Search Algorithm Ranking Update October 25 (Unconfirmed)
Source: Search Engine Roundtable
I am seeing signs of another possible Google Search ranking algorithm update today that kicked off last night into today (October 24 and October 25). This is an unconfirmed update, Google has…
Google Provides Signs That You’re Writing Unhelpful Content
Source: Search Engine Roundtable
Google’s Search Liaison, Danny Sullivan, has provided examples of unhelpful content types. He also provided examples of strategies writers may use to write unhelpful content. As a reminder, the genera
Confirmed: Google Tests Ads Mixed Within Free Search Results
Source: Search Engine Land
Google is testing showing ads within the organic (free) search results. Generally, Google would show the ads at the top of each page set, even within the continuous scroll interface. But now…
New: Google Search Supports Syntax Graph Merge
Source: Search Engine Land
Google Search as of last week now supports syntax graph merge. This allows you to use two different forms of structured data, such as JSON-LD and Microdata, on the same page, and…
Google Ad Revenue Up 9.5% & Bing Ads Revenue Up 10%
Source: Search Engine Land
Both Google Ads and Microsoft Advertising revenue were up big this past quarter, both up about 10%. Comparing it to last quarter, Google was only up 3% and Microsoft was up 8%….
Google Black Sofas Home Room
Source: Search Engine Roundtable
There is something about this room at the Google office, the GooglePlex, that reminds me of Google Home devices. All those sofas and the fabric reminds me of it. Is this a…
How to deliver on what you promise
Exploring when and how to invest in martech partnerships.
Mastering content quality: The ultimate guide
Source: Search Engine Land
Go beyond the basics of content quality. Explore the keys to creating content that stands out, connects, and builds trust.
