The Covid Rotation turns, and ecommerce penetration is back to the trend line. But which trend line, and which penetration?
There’s no such thing as data — Benedict Evans
Source: Essays — Benedict Evans
Data is the new oil, we are told. Every country needs a data strategy, and all of us should own our data, and be paid for it. But really, there is no…
TV, merchant media and the unbundling of advertising — Benedict Evans
Source: Essays — Benedict Evans
Amazon’s ad business is bigger than YouTube and more profitable than AWS. Shein is the biggest fast-fashion retailer in the US, with no stores. US pay TV subscribers have fallen by a…
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When big tech buys small tech — Benedict Evans
Source: Essays — Benedict Evans
‘Big tech’ buys hundreds of startups, but what are they, what does that mean for competition, and how does this fit into the broader market? How many more Instagrams are there, and…
Mainframes, ML and digital transformation — Benedict Evans
Source: Essays — Benedict Evans
‘Digital transformation’ sounds like a parody of meaningless tech marketing, but actually captures some pretty interesting and important shifts in big company tech. It’s not as exciting as crypto or AR, and…
Privacy, ads and confusion — Benedict Evans
Source: Essays — Benedict Evans
Privacy is coming to the internet and cookies are going away. This is long overdue – but we don’t know what happens next, we don’t have much consensus on what online privacy…
Is content moderation a dead end? — Benedict Evans
Source: Essays — Benedict Evans
Can we get content moderation to work, or is it as much of a dead end as virus scanning? Do we need to change the whole model of social instead?
Are Amazon ads worth more than AWS? — Benedict Evans
Source: Essays — Benedict Evans
Does Amazon make more money from ads than AWS? Quite possibly.
Retail, rent and things that don’t scale — Benedict Evans
Source: Essays — Benedict Evans
What happens when rent, returns and advertising blur into one? What would it mean to do ecommerce that doesn’t scale?
