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How Search Generative Experience works and why retrieval-augmented generation is our future

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/14/24

Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.

Twitter (X) Now Is Blocking Bing Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/14/24

X, well, Twitter.com, is now blocking Bing Search, specifically Bingbot, from crawling and accessing content posted on Twitter.com, on the X platform. Twitter specifically added to its robots.txt file

Google Places ‘Shop All Deals’ Banner In The Search Results

Source: Content Marketing - SEO Blog by Ahrefs

By: Si Quan Ong

02/14/24

Google is testing placing what looks like a banner ad in its own search results. It says

New Google Rich Result Test Paywalled Content Structured Data Check

Source: moz (en-US)

02/14/24

Google upgraded the Rich Result Test now to support the validation of structured data for paywalled content. This means you can check live sites, any site, to see if they are implementing…

Google: Search Generative Experience May Link To Paywalled Content But Here Is How To Block SGE

Source: Search Engine Land

By: Nicola Agius

02/13/24

Google has updated its paywalled content search developer documentation to explain that Google Search Generative Experience may link to content behind a paywall. Google wrote,

Google Search Stop Showing Event Rich Results – Bug?

Source: Search Engine Land

By: Nicola Agius

02/13/24

Google seems to have stopped showing rich results for event markup in the Google search results. The event lists are no longer showing up event URLs in the Google search result snippet.This…

Google 25th Birthday Shirt

Source: Search Engine Land

By: Nicola Agius

02/13/24

A few weeks ago Google celebrated its 25th birthday. We covered some photos from the special day but here is a t-shirt that says 25 in Google colors. A Google 25th birthday…

Google Meet adds skin smoothing and teeth whitening effects for video calls

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/13/24

Digitally refresh your tired face instead of hiding your webcam.

Google Lighthouse 11.2.0 Updates Coming To PageSpeed Insights

Source: Search Engine Land

By: Nicola Agius

02/13/24

Google Chrome Lighthouse is updated to version 11.2.0, bringing numerous changes to performance scores and a design touchup as well

The Top 3 Google Ranking Factors That Really Matter

Source: Search Engine Land

By: Ryan Jones

02/13/24

Start by really understanding Google’s motivation and how it works, so you can shape your approach to content and SEO strategy in order to rank.

Google Search VP Defends Practices As Antitrust Trial Progresses

Source: Mid Level SEO Jobs – SEOjobs.com

By: jilllynndesign

02/13/24

Google VP of Search, Pandu Nayak takes the stand to defend search practices during antitrust trial.

WordPress 6.4 Release Contains +100 Performance Wins

Source: Software Snack Bites

By: Shomik Ghosh

02/13/24

New WordPress 6.4 is packed with over 100 performance improvements, continuing its upward Core Web Vitals performance trend

The reality behind content marketing and AI

Source: Search Engine Land

By: Barry Schwartz

02/13/24

In this webinar, discover the use cases and concerns for GenAI in content production.

Daily Search Forum Recap: October 18, 2023

Source: Search Engine Land

By: Max Trotter

02/13/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Webmaster Tools has a…

Survey: 70% of marketers feel overwhelmed by AI changes

Source: Mid Level SEO Jobs – SEOjobs.com

By: nick

02/13/24

A lack of training and education, and an abundance of new AI tools, are big problems for marketers, a new survey finds.

Mastering Data-Driven Marketing: Insights from 100M Phone Calls

Source: Lenny's Newsletter

By: Kristen Berman

02/13/24

Join this webinar and learn how to use AI to mine gold from phone calls and transform your marketing strategy.

Announcing: The Local Business Content Marketing Guide

Source: Search Engine Land

By: Caille O'Leary

02/13/24

Unlock the full potential of your local business with The Local Business Content Marketing Guide. Dive into actionable insights, real-world examples, and expert advice to help your business thrive.

Google bulks up Android’s malware defenses to combat new tricks, including AI

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/13/24

Google is working hard to spot polymorphic malware.

Google is tweaking Chrome’s search bar to make it easier to navigate the web

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/13/24

Google’s browser suddenly has a little less Google Search.

How To Calculate Your Total Addressable Market (TAM) For Powerful SaaS Go To Market Strategies

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/13/24

Learn how to supercharge your SaaS Go To Market strategy & target more B2B prospects that are the perfect fit for your ICP.

Google Adds Support For Paywalled Content In Rich Results Test Tool

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/13/24

Google adds paywall markup validation to the Rich Results Test tool, helping publishers clarify protected content.

WordPress Update Improves Page Speed With Smarter Script Loading

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/13/24

WordPress update adds deferred script loading for faster page speeds and site performance.

YouTube launches new feature to enhance product ad targeting

Source: moz (en-US)

02/13/24

Creators can now target potential customers at optimal moments by adding timestamps to the products they tag in videos.

How To Improve Lead Nurturing For B2B

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

02/12/24

Discover B2B lead nurturing essentials, including how to collect and interpret demand intelligence. Optimize, pivot, and futureproof your lead nurturing.

Google Rich Results Test now supports paywalled content

Source: Search Engine Land

By: Nicola Agius

02/12/24

You can use this new feature to validate that Google Search understands your content is paywalled.

5 SEO mistakes sacrificing quantity and quality (and how to fix them)

Source: Search Engine Land

By: Nicola Agius

02/12/24

Quality and quantity in SEO don’t have to be mutually exclusive. Find out how to fix these common mistakes to scale your SEO efforts.

How To Identify The Blue Ocean For Link Building Strategy

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

02/12/24

Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently.

SERP Volatility: What Do You Do About It?

Source: SEO - Practical Ecommerce

By: Ann Smarty

02/12/24

This is what SERP volatility is, why it disrupts search traffic and what to do to keep it from happening to you

Google updates Favicon search documentation

Source: Search Engine Land

By: Jess Peck

02/12/24

Google removed the Favicon user agent and said you must allow Googlebot and Googlebot-Image for Google to index your site’s favicon.

10 questions to ask before you create a Google Ads account

Source: Search Engine Land

By: Julia McCoy

02/12/24

Ensure a smooth Google Ads account launch by addressing key factors like goals, assets, audience data, and more.

Google Drops Favicon User Agent & Requires Googlebot-Image and Googlebot Crawling

Source: Search Engine Land

By: Lotame

02/12/24

Google has updated its favicon search developer documentation to remove the section for the Google Favicon user agent and to clarify that if you want Google to show your favicon you must…

Google Top Stories Tests “Mentioned In These Stories”

Source: In-house SEO jobs – SEOjobs.com

By: nick

02/12/24

Google is testing another version of these

Bing Webmaster Tools Comprehensive Performance Insights Reports

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/12/24

Microsoft Bing is now sending out new emails through Bing Webmaster Tools named

Google Business Profiles Adds Disabled-Owned & Indigenous-Owned Attributes

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/12/24

Google has added two new attributes for businesses listed in Google Business Profiles. These attributes are identifies as disabled-owned and identifies as Indigenous-owned. You can access them by ed

New Google Graphical Choose Location For Search Results Overlay

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/12/24

Google is testing a new method to ask users to choose their location to better localize or personalize the search results presented to that searcher. This overlay says,

Use AI to turn your calls into a competitive advantage

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/12/24

It’s time to unlock your marketing potential.

The Google Algorithm Wall

Source: moz (en-US)

02/12/24

A few weeks ago I visited the Google office in New York City and Gary Illyes showed me the new wall of Google algorithms. I snapped some photos including the one I…

SEO For AI Search: Understand Qualified Clicks

Source: Expert Level SEO Jobs – SEOjobs.com

By: jilllynndesign

02/09/24

Qualified clicks is a concept that’s relevant to AI search and the future of SEO

How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard – SparkToro

Source: Search Engine Land

By: Nicola Agius

02/09/24

Today, Google’s search results still look (mostly) like lists of snippets and links, e.g. But, plenty of search marketers and industry observers suspect

Chrome on iOS and Android will now detect URL typos

Source: Search Engine Land

By: Nicola Agius

02/09/24

The accessibility selfie helper Guided Frame feature is also coming to Pixel 6 this year.

Google confirms sunset details for 4 attribution models in Ads and Analytics

Source: Search Engine Land

By: Nicola Agius

02/09/24

Google is retiring first-click, linear, time decay and position-based because of “increasingly low adoption rates.”

Awaken dead content with AI and DAM

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/09/24

In this webinar, content experts share four ways AI can streamline your workflow.

Google is rolling out Wear OS 4 to the original Pixel Watch

Source: Search Engine Land

By: Ashley Liddell

02/09/24

The Pixel Watch is getting a software upgrade.

Daily Search Forum Recap: October 17, 2023

Source: Search Engine Land

By: Barry Schwartz

02/09/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google added new structured data…

Fitbit is adding step streaks back into the app

Source: Search Engine Land

By: Cory Henke

02/09/24

The streaks are coming back, baby.

YouTube Unveils Major Update Including Dozens Of New Features

Source: SEO Agency Jobs – SEOjobs.com

By: nick

02/09/24

YouTube unveils over three dozen new features to enhance user experience with more control, easier discovery, and modern animated design.

Baidu to integrate ERNIE 4.0, which ‘rivals’ GPT-4, into Search

Source: The Internet Marketing Driver

By: Glenn Gabe

02/09/24

The Chinese tech giant is planning to incorporate Ernie 4.0 into its search engine, which will change its SERPs.

Baidu’s Ernie 4.0 ‘rivals’ Chat GPT-4

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/09/24

The Chinese tech giant is planning to incorporate Ernie 4.0 into its search engine, which will change its SERPs.

Snapchat Content Goes Beyond The App With New Embed Capability

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/09/24

Snapchat launches embed features for Lenses, Spotlight, Stories, and Profiles, allowing users to share content on websites for the first time.

Google Business Profiles adds disabled-owned attribute to listings

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/09/24

Google also added new accessibility features to Google Maps.

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