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AMA with Google’s Gary Illyes: 15 quick SEO takeaways

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/27/23

Google’s Gary Illyes on ranking signals, AI content, voice data in GSC, Core Web Vitals, the importance of links and much more.

Microsoft unveils new AI tools as it looks to ‘transform search and advertising’

Source: Search Engine Land

By: Danny Goodwin

12/27/23

The tech giant said it was embarking on a new era of generative AI as it introduced its new ad products at the Surface and Copilot event.

Google’s helpful content update did not yet target hosted third-party content

Source: Lenny's Newsletter

By: Lenny Rachitsky

12/27/23

Gary Illyes from Google said this was just a change made to the documentation and was not implemented in its algorithms yet.

Daily Search Forum Recap: September 21, 2023

Source: In-house SEO jobs – SEOjobs.com

By: nick

12/27/23

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Why are the Google Search…

Google is planning to update its Misleading Representation policy

Source: SEOSLY

By: Olga Zarr

12/27/23

Advertisers found to be in violation of Google’s policies face having their accounts suspended.

Microsoft Advertising Introduces 3 New Generative AI Solutions

Source: In-house SEO jobs – SEOjobs.com

By: nick

12/27/23

Explore new generative AI features for Microsoft Advertising, including Conversational Ad experiences, Ads for Chat API, and Copilot.

Google: Expect more simplification of Search results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/27/23

The removal of SERP features like HowTo and FAQ rich results are a trend SEOs should watch, according to Google’s Gary Illyes.

Google Ads Updates Misrepresentation Policy To Strengthen Standards

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/27/23

Google Ads cracks down on misrepresentation, moving violations to a stricter policy with immediate account suspensions.

TikTok launches new tool for improved insight into customer journey

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/27/23

Attribution Analytics is a first-party measurement solution that analyzes how users make purchases, from awareness to action.

5 new YouTube features coming soon to help creators

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/27/23

The new tools have been designed to help inspire creators, boost reach and improve the quality of content.

5 AI Changes Agencies And Brands Need To Know

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/27/23

Discover AI strategy benefits and ways to support your multi-location customers.

Microsoft Bing & Wix Announce IndexNow Integration

Source: moz (en-US)

12/27/23

Wix premium site content may be indexed faster thanks to IndexNow, which supports Bing, Yandex, Seznam.cz, and Naver.com.

Google Ads for lead generation: A 6-step framework for success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

Learn how to optimize for high-quality leads in Google Ads and achieve sustainable growth in your marketing efforts.

Department of Justice removes key Google evidence from its website

Source: SEO - Practical Ecommerce

By: Ann Smarty

12/26/23

The federal antitrust trial is now going to be much harder for the public to follow, unlike the Microsoft Corp. antitrust case in the 90s.

What your enterprise SEO audit may be missing

Source: Lenny's Newsletter

By: Lenny Rachitsky

12/26/23

Build a strong SEO foundation for your enterprise website. Learn how to bridge the gaps in your technical SEO with this guide.

Senior eCommerce SEO Specialist ~ HeadX ~ Remote (UK)

Source: Search Engine Land

By: Barry Schwartz

12/26/23

We build online businesses. The founding team has been working in the online space for over 15 years and successfully grew and consulted a number of companies to 8-figure brands. Our current…

SERP Signs of a Trusted Brand

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

A site’s trustworthiness could be its top ranking factor. Google provides clues on search result pages.

Wix adds IndexNow support for faster indexing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

Now over 60 million websites are published over 1.4 billion URLs per day to IndexNow.

Bing Webmaster Tools performance report gains new data but you can’t filter by just Bing Chat data

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

You can filter by web and chat combined, you can filter by news, images, videos and even knowledge panels.

Bing Webmaster Tools disavow link tool is going away

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

After about a decade, Bing has decided to sunset the disavow link because it is no longer needed.

Bing explains the new Sitemap Index Coverage report

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

After quietly rolling out the new sitemap in Webmaster Tools, Bing explains how it works.

Bing Webmaster Tools Unveils Enhanced Sitemap Reporting

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

Bing Webmaster Tools unveils advanced sitemap reporting features to improve website index coverage and user experience.

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

Listen now (73 mins) | Brought to you by Ezra—The leading full-body cancer screening company | Vanta—Automate compliance. Simplify security | LinkedIn Ads—Reach professionals and drive results for your business — Itamar…

How to leverage neuromarketing for SEO

Source: SEO Agency Jobs – SEOjobs.com

By: nick

12/25/23

Learn how understanding the human brain can help elevate your SEO game and drive impactful experiences for your audience.

Bing Expands Webmaster Tools Performance Report

Source: SEO Agency Jobs – SEOjobs.com

By: nick

12/25/23

Microsoft updates Bing Webmaster Tools, offering detailed insights on website performance via consolidated search and chat metrics.

Theories On Why The Google Tracking Tools Show Calm Volatility & Weather

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/25/23

If you’ve been following my Google helpful content update volatility story, you will notice that the Google tracking tools are showing very little volatility when the SEO chatter is super heated. Gene

Google Maps User Contributed Policy Fake Engagement & Personal Information Updated

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/24/23

Google has made two updates to its prohibited and restricted content policy for Google Maps user-contributed content. The impacted sections are the fake engagement and personal information sections. H

Google Expands AI Tools For Search Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Google announced that it is expanding its AI-powered tools for Google Ads, its search ads platform. The AI-powered conversational tools to create ads is going into a true expanded beta test and…

Bing Search Showing Recent Bing Chat Topics

Source: Local SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

12/22/23

Bing Search now displays a section named

The 30 Best Landing Page Examples Of 2023

Source: SEO Agency Jobs – SEOjobs.com

By: nick

12/22/23

A well-designed landing page can mean the difference between a website visitor and a customer. Here are 30 examples of great landing pages for inspiration.

How To Get The Most Out Of Max Conversion Value And tROAS Bidding

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Ginny Marvin compiles and addresses advertisers’ questions and common misconceptions in this article, including links to helpful resources.

Google: Language Indicators In Title Tags Doesn’t Do Anything For SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Google’s John Mueller was asked if adding a language indicator to the meta title tag would have any impact on SEO and Google Search in any way. John Mueller replied that he…

Unlocking Competitive Insights For SEO: A Step-by-Step Guide

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Learn and apply successful tactics to find insights from competitors to enhance your search presence using popular SEO tools.

Talk Like A Pirate Day Event At GooglePlex

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Google had some sort of event on Talk Like A Pirate Day earlier this week. Check out the photos and videos below from the GooglePlex, the Google headquarters in Mountain View, California…

What SEOs Really Need to Know About JavaScript SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Issues, best practices, and troubleshooting.

Bing Webmaster Tools To Retire Disavow Links Feature

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Explore how Bing plans to handle spammy links once it removes the disavow feature from Bing Webmaster Tools.

Google Ads Automatically Created Assets Available In 8 Languages

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Explore Google Ads’ generative AI features updates for advertisers, including expanding automatically created assets.

Unleash the untapped power of email address intelligence

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies.

Daily Search Forum Recap: September 20, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. It’s been about six days…

Secure Your 2024 SEO Budget With These Tips For Executive Buy-in

Source: moz (en-US)

12/22/23

Discover how to get things done quickly, make your SEO work more efficient, and turn setbacks into stepping stones.

Social Media Image Size Guide For All Platforms In 2023

Source: Search Engine Land

By: Benu Aggarwal

12/21/23

No two social media platforms have the same image size requirements. Here’s a comprehensive guide on social media image sizes in 2023.

Google rolls out automatically created assets to all advertisers

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

12/21/23

ACAs are also now available in seven new languages.

YouTube’s crackdown on ad blockers intensifies

Source: Search Engine Land

By: Barry Schwartz

12/21/23

The platform warns it will block video playback unless users allow ads or pay $13.99 a month for YouTube Premium.

Meta Verified is rolled out to brands on Instagram and Facebook

Source: Search Engine Land

By: Mike Pastore

12/21/23

The subscription package includes exclusive benefits like a verified badge and new ways for your business to be discovered.

Google launches new report that flags checkout issues on e-commerce sites

Source: General Marketing - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

12/21/23

The Checkout Journey report helps brands resolve checkout issues promptly for an improved user experience.

How to follow Google Business Profile guidelines

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/21/23

Here’s why understanding Google’s guidelines is vital for your Business Profile’s success and how to avoid suspension.

Microsoft Advertising launches new video ad product

Source: Unknown Source

By: Adam Gent

12/21/23

“You can get started in just a few clicks, and there are no long onboarding processes, no set-up fees, and it’s simple to optimise.”

How to create an SEO content plan with Google Sheets functions

Source: SEO - Practical Ecommerce

By: Ann Smarty

12/21/23

Prioritize content creation and updates with these simple, time-saving functions and formulas in Google Sheets.

Director of Growth, SEO & SEM ~ SSENSE ~ Remote (CAN)

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

12/21/23

SSENSE (pronounced [es-uhns]) is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear,…

Surfing the Wave: Setting the Foundations to Scale GTM

Source: Search Engine Land

By: Mark Williams-Cook

12/21/23

Javier Molina, CRO at Starburst Data Dropping Some Knowledge

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