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Should you block GPTbot?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/23

84% of sites are likely to block ChatGPT. 790 of the top 1,000 sites have a business model that’s not incentivized to give generative AI their data. 🗺️Context: An analysis of the…

State Of SEO: Agency & In-House Pros Navigate Industry Disruptions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/23

Dive into our State Of SEO 2024 reports. Gain essential insights for your 2024 strategy, whether you work in-house or at an agency.

Vlog #241: David Iwanow On Big Companies With Google Algorithm Updates & SEO Agencies Tactics

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/23

In part one, we got to learn about David Iwanow and why it is important to reinvent yourself in this space, over and over again. In part two, we talked about Google…

How to use Quora for SEO and research

Source: Search Engine Land

By: Tealium

12/18/23

Learn how to think outside traditional search volumes and keyword metrics and explore unlimited discussions on a particular topic on Quora.

Report: Google Search Things To Know Rarely Showing Now?

Source: moz (en-US)

By: Chima Mmeje

12/18/23

It seems like the Google Search feature for

Google AdSense Gains Real Time Verification & Meta Tag Verification

Source: Data & Studies - SEO Blog by Ahrefs

By: Joshua Hardwick

12/17/23

Google AdSense has improved its site verification methods with a real-time site check, meta tag verification method, and Ads.txt improvements. Google said they have

Google Tests Blue Highlighting Text Within Search Result Snippets

Source: SEO Agency Jobs – SEOjobs.com

By: nick

12/17/23

Google seems to be testing highlighting portions of text in the search result snippets. This seems different from the highlighting of featured snippets, people also ask, things to know or sections of

Bing Tests Lock Icon In Search Results For Secure Websites

Source: In-house SEO jobs – SEOjobs.com

By: nick

12/17/23

Bing is testing showing a lock icon in the Bing Search results for snippets from secure websites. Previously, Bing tested secure site labels and HTTPS labels in those positions but now Bing…

Google Search Tests European Union Energy Labels On Products

Source: Lenny's Newsletter

By: Lenny Rachitsky

12/17/23

Google is testing displaying the European Union energy labels or icons on some product search results. The energy efficiency of the appliance is rated in terms of a set of energy efficiency…

Renegade Dalek Working At Google

Source: Search Engine Land

By: Barry Schwartz

12/16/23

Here is a photo taken by Danny Sullivan, Google’s Search Liaison, at the Google UK office. You can see a Renegade Dalek working at the Google office there.Danny posted this on Instagram…

Backward Deadlines, One Chart Strategy

Source: SEOSLY

By: Olga Zarr

12/15/23

Edition #23 – Monday 3-2-1

6 Ways To Optimize Your PPC Performance

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

PPC optimizations are critical to improve your paid search advertising campaigns’ performance. First, what exactly is PPC optimization?

How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more)

Source: Search Engine Land

By: Nicola Agius

12/15/23

Listen now (109 mins) | Brought to you by Mixpanel—Event analytics that everyone can trust, use, and afford | Vanta—Automate compliance. Simplify security | Round—The private network built by tech leaders for…

Google September 2023 Helpful Content Update – Changes To The Algorithm

Source: Search Engine Land

By: Nicola Agius

12/15/23

Google announced the September 2023 Helpful Content Update which contains two important changes to how sites are ranked

SEO Account Manager ~ Taktical Digital ~ Remote (US)

Source: Search Engine Land

By: Mariya Delano

12/15/23

Taktical Digital is an award winning, rapidly expanding, remote-first Branding and Performance Marketing Agency. We’re looking for an SEO Account Manager to be a part of our amazing team and help our…

SEO Manager ~ Single Grain ~ $80k-$90k ~ Remote (US)

Source: Search Engine Land

By: Helen Pollitt

12/15/23

Single Grain is an award-winning digital marketing agency that has been dedicated to driving persistent growth for remarkable companies like Amazon, Uber, and Salesforce since 2009. We do this by providing industry-leading…

Daily Search Forum Recap: September 15, 2023

Source: In-house SEO jobs – SEOjobs.com

By: nick

12/15/23

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released an updated helpful…

Google launches new AI tool to improve YouTube ad optimization

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance and flag missing critical information.

Microsoft calls deceased NBA player ‘useless’ in AI-written obituary

Source: Search Engine Land

By: Mauricio Perdomo

12/15/23

The MSN article that was supposed to pay tribute to the late NBA star Brandon Hunter was offensive and incomprehensible.

🧠 Community Wisdom: Tracking accomplishments, addressing engineering delays, finding a high-compensation role, dealing with a complainer, and much more

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

Community Wisdom 152

What changed with Google’s September 14, 2023 helpful content system update? – Marie Haynes

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

Content on subdomains can impact your whole domain. Freshness may become even more important?

Reasons to be cautious using AI content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

When and where can you use AI-written content? It depends. One thing is certain you should be cautious. Ashwin Balakrishnan joins the SEO Rant to discuss the downside of over-relying on AI…

SEO, generative AI and LLMs: Managing client expectations

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

Managing client expectations requires a calculated approach, especially when the ultimate goal is scaling SEO using generative AI.

What’s new with the Google helpful content update

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

Now that Google has released the September 2023 helpful content update, let’s dig in to see what is new.

A guide to multichannel marketing for one-person marketing teams

Source: Lenny's Newsletter

By: Lenny Rachitsky

12/15/23

Being a one-person marketing team can be an exciting, if stressful opportunity. Learn how to make your role feel much more manageable.

Why Is Content Marketing Important? 7 Reasons to Start Content Marketing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

It’s the ideal marketing channel.

Properly preparing for the predictable: Peak seasonality

Source: moz (en-US)

By: Lidia Infante

12/15/23

You know your peak season is coming, but are you actually prepared for it? Here’s what you should do before traffic and CPC increases.

Google September 2023 Helpful Content Update Rolling Out With Improved Classifier

Source: Search Engine Land

By: Nicola Agius

12/14/23

Last night at about 4:20 pm ET, Google began to roll out an update to the Helpful content system – the Google September 2023 Helpful Content Update. What is new is not…

Google: Site Name Issues Massively Dropped Since Last Algorithm Update

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/14/23

Danny Sullivan, the Google Search Liaison, said on X that the number of issues and complaints posted in the forums about site names being wrong in Google search has

Google Drops All How-To Rich Results For Desktop (& Mobile) Search

Source: Search Engine Land

By: Danny Goodwin

12/14/23

In August, Google announced it would do away with How-to rich results on the mobile search results. Now, Google has decided to completely do away with How-to rich results both on mobile…

New Google Merchant Center checkout_link_template Attribute

Source: Search Engine Land

By: Nicola Agius

12/14/23

Google Merchant Center has added a new attribute named checkout_link_template. Including this new attribute lets you include a checkout URL in your product data which gives online shoppers the option

Google Business Profiles Attributes For Nursing Room & Are Children Allowed For Restaurants

Source: MarketingSyrup

By: Kristina Azarenko

12/14/23

Google has added a couple of new attributes to Google Business Profiles. One is for does the location has a nursing room for mothers to feed their babies, and the other is…

Google Bring Your Pup To Work Day

Source: Search Engine Land

By: Nicola Agius

12/14/23

Google has this event where you bring your dog to work for the day. It seems to be called the annual Bring your pup to work day. I found a photo on…

SEO Specialist ~ Team Lewis ~ Hybrid/Remote (London, UK)

Source: Search Engine Land

By: Nicola Agius

12/14/23

We’re a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award winning campaigns;…

Google Completely Removes How-To Rich Results

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

12/14/23

In an effort to simplify the search results pages, Google announced that it is deprecating the How-To rich results

Follow Our Content Audit Process for 2023 (Template Included)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/14/23

Reinvigorate underperforming content.

Rich Snippets: What Are They & How Do You Get Them?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/14/23

They help you stand out.

How To Install The Google Tag For Conversion Tracking

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/14/23

Navigate the complexities of Google Tag installation in this guide with steps for tracking conversion actions and verifying your setup.

Google September 2023 helpful content system update rolling out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/14/23

The update should take two weeks to roll out, Google said. This is the first helpful content system update since December 2022.

Daily Search Forum Recap: September 14, 2023

Source: moz (en-US)

By: Miriam Ellis

12/14/23

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has finally dropped most…

Amazon sellers can now use AI to write product titles, descriptions and listing details

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/13/23

The new technology aims to alleviate the workload of brands by streamlining the product listing creation process into one step.

SEO Specialist ~ Visiting Angels ~ $75k ~ Hybrid (PA) or Remote (US)

Source: Search Engine Land

By: Nicola Agius

12/13/23

Visiting Angels is seeking a skilled and dedicated Search Engine Optimization (SEO) Specialist to join our growing Marketing team. This is an excellent opportunity to establish your proactive and innovative SEO ideas…

Amazon launches new search functions on mobile to rival Google

Source: Search Engine Land

By: Nicola Agius

12/13/23

The retail giant is rolling out new search and discovery tools, including multimodal search, expanded AR features and Find-on-Amazon.

TikTok quietly adds Wikipedia snippets to its search results

Source: Search Engine Land

By: SearchBot

12/13/23

Google may now face serious competition in TikTok as the platform expands its SERPs with content from the wider web for the first time.

Perfecting prompts for SEO content development

Source: [rank theory]

By: Sean Markey

12/13/23

Learn how to craft exceptional prompts that can lead to compelling and high-quality content that readers will value – and that ranks.

Beyond TypeScript: Differences Between Typed Languages

Source: Search Engine Land

By: John McAlpin

12/13/23

For the past six years, I have been working with OCaml, most of this time has been spent writing code at Ahrefs to process a lot of data…

A 6-minute process to diagnose E-E-A-T issues

Source: SEO Agency Jobs – SEOjobs.com

By: nick

12/13/23

In a future filled with E-E-A-T and AI, SEO will be less about doing and (possibly) more about directing. Here’s why.

Google Search stops showing How-to rich results on desktop

Source: SEO Agency Jobs – SEOjobs.com

By: nick

12/13/23

This change comes one month after Google announced HowTo would no longer appear on mobile devices and just for desktop users.

SEO scalability: We have a problem

Source: Search Engine Land

By: Rachel Fredrickson (Howe)

12/13/23

Advances in generative AI technology have led many to declare it the future of SEO content. Here’s why it isn’t.  

Cross-border SEO for Same-language Sites

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/13/23

How do merchants optimize organic rankings for country-specific sites, all in the same language?

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