Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet your Google Ads campaign goals.
Google local pack not showing for many searchers
Source: Search Engine Land
In some regions outside of the US, some are seeing local packs in the Google search results but in many regions they are not.
Google Analytics 4 launches new trend detection insight
Source: SEO Agency Jobs – SEOjobs.com
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period.
How to use AI to elevate social media campaigns
Source: Search Engine Land
Discover how brands like Coca-Cola, Wowcher, and Sephora use AI to boost engagement through personalized content, chatbots, and more.
The synergy of customer journey mapping and ecommerce SEO
Source: Search Engine Roundtable
Syncing SEO with the customer journey is crucial for success. Learn how to map customer touchpoints and optimize content for conversions.
Keyword Diversification: Cannibalization’s Good Twin (SEO Study)
Source: Search Engine Roundtable
When keyword cannibalization is a good thing.
Google Local Pack Not Showing In Search Results
Source: Search Engine Roundtable
There seems to be a bug right now with Google Search not showing the local pack results right now. I suspect it will be fixed really soon. Searches that trigger local packs…
Google Says Not All That Think They Were Hit By Helpful Content Issues Were
Source: Search Engine Roundtable
Danny Sullivan, the Google Search Liaison, wrote on X, “Another thing to keep in mind is that some of the sites I’ve looked into, where someone thinks they have a helpful content…
Google Ads Spacing Beta Rolling Out Now To MCC Accounts
Source: Search Engine Roundtable
Google Ads is beta testing a new feature, a new button, in the Google Ads console named “Spacing.” This is a feature that is available for individual advertiser accounts and not rolling…
Google Maps In 2023 Blocked 45% More Fake Reviews With New Algorithm
Source: Search Engine Roundtable
Google has released its new Google Maps and local spam fighting numbers for the 2023 year, citing a big lift in reviews and other local fraud that was blocked. Google credited a…
Google Has No Plans For A Mobile App For Search Console
Source: Google Search Central Blog
It seems Google has no plans to build a mobile app for Search Console in the near future. John Mueller of Google was asked about the possibility and he responded on LinkedIn,…
Google Ads Partners Performance Guide
Source: The SEOFOMO Hub
The Google Ads team is sending out a new email series that promises “customized” steps you can take to “optimize your clients’ Google Ads campaigns.” Google says these emails will provide recommendations,…
Google Business Profiles Ordering Disabling Providers
Source: The SEOFOMO Hub
Google has updated the Google Business Profiles requirements for ordering or delivery providers to require them to add instructions on how to remove that service from a Google local listing.
Content Promotion: There are Only 3 Ways to Distribute Content
Source: The SEOFOMO Hub
So you’ve published an article and want to get more eyeballs on it.
Building Links with Digital PR Is Hard
Source: The SEOFOMO Hub
Learn about why building links with digital PR is so hard, and understand what you can do to take the pressure off.
Instacart ad revenue up 18% at $871 million
Source: SEO Agency Jobs – SEOjobs.com
CEO Fidji Simo described Instacart as ‘the best advertising platform’ and credited its success to shoppable display and video ad formats.
Google Ads launches email series delivering tailored optimization advice
Source: Mid Level SEO Jobs – SEOjobs.com
Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns.
Microsoft Advertising Network campaigns expand to Facemoji
Source: SEO - Practical Ecommerce
Brands can now connect with the mobile app’s extensive audience in the U.S., the UK, Canada, and Australia.
Daily Search Forum Recap: February 13, 2024
Source: Search Engine Land
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Some recipe sites got hit…
LinkedIn launches enhanced audience insights and predictive analytics
Source: Kyle Poyar’s Growth Unhinged
The Media Planning API offers deeper insights into a campaign’s expected reach and ROI, enabling data-led decisions for better optimization.
Let’s talk about E-E-A-T: Debunking misconceptions
Source: Search Engine Roundtable
Learn why Google doesn’t use author bios and other assumed E-E-A-T elements for search ranking and what they may actually use.
How To Remove Backlinks (And Clean up Your Link Profile)
Source: Search Engine Roundtable
So, you’ve got some bad backlinks?
SEO Manager ~ Koozai ~ £33,000 – £40,000 ~ Remote (UK)
Source: Search Engine Roundtable
Are you a well-rounded and experienced SEO Manager looking for a role where you can build your own department and team? If this is you, we’d love to hear from you. We…
Replay: Doug O’Laughlin (Founder, Fabricated Knowledge) – A Detailed Primer on the Semiconductor Industry
Source: Search Engine Roundtable
Given all that’s happened in the year since this first aired (March 2023), replaying this for everyone to understand what is happening within the Semiconductor space, the different players, why Nvidia is…
Google says it took down 45% more fake reviews in 2023 thanks to new algorithm
Source: Search Engine Roundtable
Google also shared new stats on actions it took in 2023 to block fake reviews and local listings.
What is a full-funnel PPC strategy?
Source: Search Engine Roundtable
Get guidance for implementing display, video, search, shopping, and remarketing campaigns across the funnel to boost leads and sales.
SR SEO Manager ~ At The Stepstone Group ~ Hybrid – London (UK)
Source: Search Engine Roundtable
At The Stepstone Group, we?help everyone get the job that best fits their life.?Whether it is the next step in their career, or a job to pay the bills – we exist…
The ultimate guide to willingness-to-pay
Source: SparkToro
How to effectively run a willingness-to-pay study, with templates, guides, examples, and more
3 tips to be a great data steward for agency clients
Source: Search Engine Land
Learn actionable insights to guide your PPC clients through data challenges and enhance your agency’s role as a strategic partner.
Google Says EEAT Is Not A Ranking Factor Nor A Thing That Factors Into Other Factors
Source: Search Engine Land
We’ve covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is…
