Start preparing now for the changes to conversational chatbots that will transform SEM.
Brand Knowledge Will Level Up Generative AI Search Marketing
Start preparing now for the changes to conversational chatbots that will transform SEM.
How-To Handle Structured Data Post Google’s Featured Results Deprecation
Is the structured data lemon worth the squeeze after Google’s How-To and FAQ Deprecation and what’s the next SEO move?
The underlying reasons behind Google’s decision.
Impacts on Generative AI models like GSE and Bing Chat.
The historical significance of structured data.
The potential future of SEO practices concerning structured data.
Generative AI and intellectual property — Benedict Evans
Source: Essays — Benedict Evans
If you put all the world’s knowledge into an AI model and use it to make something new, who owns that and who gets paid? This is a completely new problem that…
Generative Search AI and Its Impact on Local SEO: An Agency’s Guide – GatherUp
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Take a closer look at traditional vs. generative search AI, the implications for local search, and what you can do about it as an agency.
How to Conduct 2 Types of Surveys Critical to Customer Loyalty – GatherUp
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Learn about how CSAT and NPS surveys are critical to driving customer loyalty and improving the customer experience.
Third-Party vs First-Party Data vs Zero-Party Data: Which is Most Valuable? – GatherUp
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Learn the definitions, benefits, and drawbacks of third-party data versus first-party data versus zero-party data.
When tech says ‘no’ — Benedict Evans
Source: Essays — Benedict Evans
The tech industry always has a reason why any new laws or regulations are bad – indeed, so does any industry. They always say that! The trouble is, sometimes it’s true, and…
The Best Way to Set Up a Google Business Profile for Franchises – GatherUp
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Learn how to set up a Google Business Profile as a franchise to ensure local search rankings and easier optimizations.
The Roadmap to Success: Evaluating Online Reputation for Local Businesses – GatherUp
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A lot can influence the online reputation of local businesses. Lear the three most influential factors and what metrics to look at for effective reputation management.
4 Ways to Use Customer Reviews to Improve the Customer Experience – GatherUp
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Learn how customer feedback drives innovation, personalization, and loyalty and discover 4 actionable strategies for improved customer experience.
In a World Blind to Search, All Eyes Are on Influencers
Affiliate linking through content creators is a sound strategy as costs rise.
In a World Blind to Search, All Eyes Are on Influencers
Affiliate linking through content creators is a sound strategy as costs rise.
How Reviews Influence Customer Decisions – GatherUp
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Get an understanding of why customers write reviews and how they influence others’ online behavior.
How Google Reviews Can Help You Successfully Launch a New Franchise Location – GatherUp
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Learn the steps and methods for getting the Google reviews you need to help launch a new and successful franchise location.
The Next Frontier in Retail Media Is Audiences
4 steps to help leverage retailer first-party data to drive off-site traffic.
The Next Frontier in Retail Media Is Audiences
4 steps to help leverage retailer first-party data to drive off-site traffic.
AI and the automation of work — Benedict Evans
Source: Essays — Benedict Evans
ChatGPT and generative AI will change how we work, but how different is this to all the other waves of automation of the last 200 years? What does it mean for employment?…
Introducing Marketing Vanguard by Adweek
A new resource for C-level marketing leaders.
Introducing Marketing Vanguard by Adweek
A new resource for C-level marketing leaders.
As Search and Social Converge Marketers Spy an Opportunity
TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.
As Search and Social Converge Marketers Spy an Opportunity
TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.
Reviews, What Have You Done For Me Lately? – GatherUp
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In recent weeks I have given a number of presentations at conferences focusing on reviews. With perfect timing, the BrightLocal 2015 consumer review
New Feature: GatherUp Now Integrates With Google Sheets to Improve Your Workflow – GatherUp
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Setting up a Google Sheets integration will automatically send customer data from Google Sheets to GatherUp for automated email or SMS review requests.
Building Consumer Confidence As You Re-open Your Business During COVID-19 – GatherUp
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Messaging, listening and adaptation needed to re-open during COVID-19. Tips, examples and strategy to ensure consumer confidence.
Case Study: How Zoës Kitchen Increased Google Reviews By 287% – GatherUp
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This statement, made by our client Zoës Kitchen, is completely spot on. GatherUp started working with Zoës Kitchen, a 260 location fast casual restaurant
Google As the New Home Page – One Big Tactical Guide – GatherUp
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Increasingly, consumers are getting in touch with your business directly from the Google search results and not clicking any of the links and local resources.
Will Google’s New Privacy Policies Affect Reviews? – GatherUp
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Google recently announced that they would now delete private web and location history data from their servers after 18 months unless advised otherwise. They
Cool Google SMB Review Marketing Tool – GatherUp
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First noticed by Chris Barnard, the owner of 1LocalBusiness.com, Google is offering up this very slick way for a small business to leverage their Google
Generate More Online Reviews With Optimized Templates – GatherUp
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Focused on the consumer mobile experience, we’ve fine-tuned spacing, sizing, content, and added auto-scrolling all aimed at generating more online reviews for your business.
