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Daily Search Forum Recap: September 19, 2023

Source: Search Engine Land

By: Nicola Agius

12/20/23

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search can now double-check…

Google quietly increases ad prices to meet targets, claims exec

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

12/20/23

Google Ad executive, Jerry Dischler, claims the search engine raises prices by up to 10% without informing advertisers.

Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals

Source: Search Engine Land

By: Nicola Agius

12/20/23

Google has quietly made changes to its advertising auctions to boost revenues, according to testimony by a company executive.

Google AdSense adds new tools to make site verification faster and easier

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/23

The platform now offers real-time verification and meta-tag verification in addition to its existing methods.

8 new and updated Pinterest products for advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/23

The platform says its new and improved tools have been designed to help brands better connect with the Pinterest audience.

Google Bard Now Integrates With Google Apps

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/23

Bard upgrades integrate Google apps, improve responses, and expand languages.

SEO Specialist ~ Higglo Digital ~ $40k / Contract ~ Remote (WW)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/23

Higglo Digital is a leading digital agency specializing in high-end web development, search engine optimization (SEO), and branding. We work with a diverse set of clients across multiple industries to build exceptional…

Are you being manipulated by Google Ads?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/23

Dive into the covert persuasion tactics Google Ads uses to ensure the house always wins and discover strategies to outsmart the house.

TikTok rolls out new label for AI-generated content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/23

The platform also plans to start automatically labelling content it detects may have been created or edited using AI.

Trojan horse SEO: How to gain traction in new markets

Source: moz (en-US)

12/20/23

Learn the secrets of Trojan Horse SEO for category creation and how to disrupt markets, create engagement and dominate your niche.

The Magic Loop

Source: Search Engine Land

By: Nicola Agius

12/19/23

A framework for rapid career growth

Google autocomplete: The silent threat to your online reputation

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

12/19/23

Learn how negative autocomplete keywords about your brand can shape people’s perceptions and influence their decisions.

Google Search Generative Experience Tests New AI-Generative Snapshot Design

Source: Search Engine Land

By: Nicola Agius

12/19/23

Google is testing a new design and layout for the Google Search Generative Experience AI-generated snapshot answer. The new design bakes the AI answer into the more traditional user interface as oppo

New: Google Ads Indicator “Limited By Bid Strategy”

Source: Search Engine Land

By: Danny Goodwin

12/19/23

Google Ads has a new indicator that may show up in your Google Ads advertiser console or dashboard named

Google Search Can Now Check Bard’s Answers

Source: Search Engine Land

By: Nicola Agius

12/19/23

Google Bard now has deeper integration with Google Search, where you can use Google Search to double-check the responses Google Bard provides. Google will then tell you if Google Search found similar

Google Ads UA3 To Google Analytics 4 Conversion Mapping Causes Confusion

Source: SEO Agency Jobs – SEOjobs.com

By: nick

12/19/23

Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to GA4) and it caught some advertisers off guard, despite numerous notices that…

Yusuf Mehdi & Mikhail Parakhin New Roles At Microsoft With Panos Panay’s Departure

Source: Search Engine Land

By: Danny Goodwin

12/19/23

Microsoft’s chief product officer Panos Panay is leaving the company and with that there were some internal leadership changes. Including Yusuf Mehdi and Mikhail Parakhin who are both super involved w

NASA Astronaut Suit At Google London Office

Source: Lenny's Newsletter

By: Lenny Rachitsky

12/19/23

Here is another photo from Danny Sullivan, the Google Search Liaison, from the Google London office. You can see they have a life-size NASA astronaut suit on display.I am not sure why?…

How to grow and retain clients with AI-powered ‘Conversation Intelligence’

Source: Software Snack Bites

By: Shomik Ghosh

12/19/23

Use CallRail’s AI-powered products to uncover actionable insights, fuel new marketing strategies and prove your value to clients.

Google Search can now validate responses from Bard

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Plus, Bard PaLM 2 model is better, expanded more features and new Bard extensions.

🙏 Newsletter Audience Survey 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Help tailor the newsletter for your needs by filling in a 2-minute survey.

What Is a Lead Generation Website? (And How to Build One)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Capture more prospects.

Google Streamlines AdSense Site Management With New Tools

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Google AdSense streamlines site management with real-time verification, a new meta tag method, and improved ads.txt monitoring.

Elon Musk plans to make X (Twitter) a paid-for platform to tackle bots

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Musk is hoping to roll out small monthly subscriptions for all users in a bid to try and rid the platform of bots,

Google Apologizes As Automated GA4 Transition Surprises Advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Google’s automated shift from Universal Analytics to GA4 sparks confusion among advertisers, prompting advice for manual migration.

Daily Search Forum Recap: September 18, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Seems the

Microsoft Audience Ads announces new AI bid strategies and market expansion

Source: General SEO - SEO Blog by Ahrefs

By: Patrick Stox

12/19/23

The tech giant has launched Maximize Conversion and Target CPA in beta, and is planning a general roll out in October 2023.

Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns

Source: moz (en-US)

12/19/23

Advertisers are concerned that the new signal indicates that Google Ads is taking another step towards manual CPC deprecation.

Google Antitrust Trial Week 1: Feds Paint Picture Of Search Bully

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/23

Google confronted over search deals in first week of landmark antitrust trial.

Google Ads apologizes after automatic data migration causes confusion

Source: Search Engine Land

By: Marcus Miller

12/18/23

The changes will impact anyone who did not manually opt out of automatically created GA4 properties on Google Ads.

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