Edition #19- Monday 3-2-1
Modern Content Marketing: Your New Growth Flywheel – SparkToro
Many of us know the classic content marketing strategy to a tee. You use an SEO tool like Moz or Ahrefs to identify high volume keywords, ideally with low
Junior SEO Specialist ~ Noah Kain Consulting ~ PT / $25-$30/hr ~ Remote
Source: The Internet Marketing Driver
Noah Kain Consulting is hiring a Junior SEO Specialist. This is a great role for someone that has some SEO experience but is looking to learn with an expert to advance their…
Threads: What Is The New Social App From Instagram?
Source: SEO Agency Jobs – SEOjobs.com
Threads, the new social app from Instagram – is it just an X (Twitter) clone? Everything you need to know about the development of Threads so far.
SEO and Old Content
Source: Search Engine Land
Yes, fewer articles help Google crawl a site. No, deleting old articles does not automatically improve rankings.
3 Major Ways Generative AI Is Redefining Search Marketing
The future is AI-driven, trust-centric dialogue between brands and consumers.
3 Major Ways Generative AI Is Redefining Search Marketing
The future is AI-driven, trust-centric dialogue between brands and consumers.
Brand Knowledge Will Level Up Generative AI Search Marketing
Start preparing now for the changes to conversational chatbots that will transform SEM.
Brand Knowledge Will Level Up Generative AI Search Marketing
Start preparing now for the changes to conversational chatbots that will transform SEM.
How-To Handle Structured Data Post Google’s Featured Results Deprecation
Is the structured data lemon worth the squeeze after Google’s How-To and FAQ Deprecation and what’s the next SEO move?
The underlying reasons behind Google’s decision.
Impacts on Generative AI models like GSE and Bing Chat.
The historical significance of structured data.
The potential future of SEO practices concerning structured data.
Generative AI and intellectual property — Benedict Evans
Source: Essays — Benedict Evans
If you put all the world’s knowledge into an AI model and use it to make something new, who owns that and who gets paid? This is a completely new problem that…
Generative Search AI and Its Impact on Local SEO: An Agency’s Guide – GatherUp
Source: Unknown Source
Take a closer look at traditional vs. generative search AI, the implications for local search, and what you can do about it as an agency.
How to Conduct 2 Types of Surveys Critical to Customer Loyalty – GatherUp
Source: Unknown Source
Learn about how CSAT and NPS surveys are critical to driving customer loyalty and improving the customer experience.
Third-Party vs First-Party Data vs Zero-Party Data: Which is Most Valuable? – GatherUp
Source: Unknown Source
Learn the definitions, benefits, and drawbacks of third-party data versus first-party data versus zero-party data.
When tech says ‘no’ — Benedict Evans
Source: Essays — Benedict Evans
The tech industry always has a reason why any new laws or regulations are bad – indeed, so does any industry. They always say that! The trouble is, sometimes it’s true, and…
The Best Way to Set Up a Google Business Profile for Franchises – GatherUp
Source: Unknown Source
Learn how to set up a Google Business Profile as a franchise to ensure local search rankings and easier optimizations.
The Roadmap to Success: Evaluating Online Reputation for Local Businesses – GatherUp
Source: Unknown Source
A lot can influence the online reputation of local businesses. Lear the three most influential factors and what metrics to look at for effective reputation management.
4 Ways to Use Customer Reviews to Improve the Customer Experience – GatherUp
Source: Unknown Source
Learn how customer feedback drives innovation, personalization, and loyalty and discover 4 actionable strategies for improved customer experience.
In a World Blind to Search, All Eyes Are on Influencers
Affiliate linking through content creators is a sound strategy as costs rise.
In a World Blind to Search, All Eyes Are on Influencers
Affiliate linking through content creators is a sound strategy as costs rise.
How Reviews Influence Customer Decisions – GatherUp
Source: Unknown Source
Get an understanding of why customers write reviews and how they influence others’ online behavior.
How Google Reviews Can Help You Successfully Launch a New Franchise Location – GatherUp
Source: Unknown Source
Learn the steps and methods for getting the Google reviews you need to help launch a new and successful franchise location.
The Next Frontier in Retail Media Is Audiences
4 steps to help leverage retailer first-party data to drive off-site traffic.
The Next Frontier in Retail Media Is Audiences
4 steps to help leverage retailer first-party data to drive off-site traffic.
AI and the automation of work — Benedict Evans
Source: Essays — Benedict Evans
ChatGPT and generative AI will change how we work, but how different is this to all the other waves of automation of the last 200 years? What does it mean for employment?…
Introducing Marketing Vanguard by Adweek
A new resource for C-level marketing leaders.
Introducing Marketing Vanguard by Adweek
A new resource for C-level marketing leaders.
As Search and Social Converge Marketers Spy an Opportunity
TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.
As Search and Social Converge Marketers Spy an Opportunity
TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.
Reviews, What Have You Done For Me Lately? – GatherUp
Source: Unknown Source
In recent weeks I have given a number of presentations at conferences focusing on reviews. With perfect timing, the BrightLocal 2015 consumer review
