ChatGPT and generative AI will change how we work, but how different is this to all the other waves of automation of the last 200 years? What does it mean for employment?…
Introducing Marketing Vanguard by Adweek
A new resource for C-level marketing leaders.
Introducing Marketing Vanguard by Adweek
A new resource for C-level marketing leaders.
As Search and Social Converge Marketers Spy an Opportunity
TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.
As Search and Social Converge Marketers Spy an Opportunity
TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.
Reviews, What Have You Done For Me Lately? – GatherUp
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In recent weeks I have given a number of presentations at conferences focusing on reviews. With perfect timing, the BrightLocal 2015 consumer review
New Feature: GatherUp Now Integrates With Google Sheets to Improve Your Workflow – GatherUp
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Setting up a Google Sheets integration will automatically send customer data from Google Sheets to GatherUp for automated email or SMS review requests.
Building Consumer Confidence As You Re-open Your Business During COVID-19 – GatherUp
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Messaging, listening and adaptation needed to re-open during COVID-19. Tips, examples and strategy to ensure consumer confidence.
Case Study: How Zoës Kitchen Increased Google Reviews By 287% – GatherUp
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This statement, made by our client Zoës Kitchen, is completely spot on. GatherUp started working with Zoës Kitchen, a 260 location fast casual restaurant
Google As the New Home Page – One Big Tactical Guide – GatherUp
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Increasingly, consumers are getting in touch with your business directly from the Google search results and not clicking any of the links and local resources.
Will Google’s New Privacy Policies Affect Reviews? – GatherUp
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Google recently announced that they would now delete private web and location history data from their servers after 18 months unless advised otherwise. They
Cool Google SMB Review Marketing Tool – GatherUp
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First noticed by Chris Barnard, the owner of 1LocalBusiness.com, Google is offering up this very slick way for a small business to leverage their Google
Generate More Online Reviews With Optimized Templates – GatherUp
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Focused on the consumer mobile experience, we’ve fine-tuned spacing, sizing, content, and added auto-scrolling all aimed at generating more online reviews for your business.
September Local SEO Webinar Recap – GatherUp
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GatherUp’s third local SEO webinar covering both local search tips and a lengthy AMA section featured Amanda Jordan and Claire Carlile along with myself and
When You Don’t Need to Ask for Reviews – You Are Just That Good – GatherUp
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I recently returned from a vacation to Vietnam and Cambodia. It was amazing as we motorbiked around Ho Chi Minh city and then bicycled across the Mekong Delta
Google Fully Rolls Out Q & A Auto-Suggest Answers – GatherUp
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In April, Google rolled out a cool Business Profile (aka Knowledge Panel) feature that auto-suggested answers to new Google Q & A questions. Over the past
When & How to Remove a Google Review – GatherUp
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Google reviews are critical to local business success. Learn to manage your reviews including when and how to remove a Google review.
Challenger Brand Gymbox Takes Aim at Competitors Through SEO
The London-based gym company has targeted Virgin Active, PureGym and ClassPass searches.
Challenger Brand Gymbox Takes Aim at Competitors Through SEO
The London-based gym company has targeted Virgin Active, PureGym and ClassPass searches.
Benefits of Negative Reviews—They Can Be a Good Thing! – GatherUp
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Believe it or not, there are benefits of negative reviews. Read on to learn how they impact your business, and what you can do about them.
5 Benefits of Replying to Reviews
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When it comes to managing your online reputation, it’s not just about getting reviews. Here are the benefits you can expect from replying to reviews.
How to Reply to Positive & Negative Customer Reviews
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Learn what reviews to reply to, get templates, and best practices for replying to positive and negative customer reviews.
3 Tips to Get Reviews as a New Business – GatherUp
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Customer reviews are critical to building a customer base. Check out these three easy steps to start getting customer reviews as a new business.
Why Brands Shouldn’t Shift Ad Budgets to Display Too Quickly
In this Wild West of a retail media rodeo, search is your trusty steed that plods along and doesn’t let you down.
Why Brands Shouldn’t Shift Ad Budgets to Display Too Quickly
In this Wild West of a retail media rodeo, search is your trusty steed that plods along and doesn’t let you down.
How to Get Google Reviews as a New Business – GatherUp
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One of the most important things you can do to ensure your new business is successful is by knowing how to get Google reviews.
Key Trademark Infringement Principles Marketers Need to Know
Best practices for addressing a competitor’s use of your company’s trademark in keyword advertising.
Key Trademark Infringement Principles Marketers Need to Know
Best practices for addressing a competitor’s use of your company’s trademark in keyword advertising.
How Displaying Reviews on Location Pages Improves Reviews, Ratings, and Business – GatherUp
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Displaying reviews on on location pages has several benefits from more social proof to higher conversion rates to higher rankings on search results.
Webinar: Local Search AMA – GatherUp
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In our efforts to bring our customers and local SEO professionals valuable content we are excited to host a local search webinar on Thursday, April 23rd at
