Pinterest Gives Shoppers More Purchase Options From Pins

09/10/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Pinterest Introduces Where-to-Buy Links to Boost Retailer Sales

Pinterest’s new where-to-buy links enable users to easily find multiple retail options directly from Pins, enhancing user convenience and purchase flexibility. This feature allows retailers to provide multiple purchase paths without limiting traffic to a single website, improving engagement and sales potential. Advertisers gain valuable insights through purchase intent metrics without relying solely on retailer site tracking. Integration with platforms like MikMak and Pear Commerce further streamlines ecommerce connections for brands.

Optimixed’s Overview: How Pinterest’s New Shopping Feature Enhances Retail Engagement and Sales

Enhanced Purchase Options with Where-to-Buy Links

Pinterest has introduced an innovative where-to-buy links feature that transforms how retailers connect with consumers on the platform. Instead of directing users to a single retailer or third-party site, this update allows shoppers to tap a “Find retailers” call-to-action (CTA) beneath a Pin. This action presents a curated list of purchase options, empowering users to select their preferred seller and complete transactions with ease.

Benefits for Retailers and Advertisers

  • Flexible Shopper Experience: Users can choose from multiple trusted retailers, increasing the likelihood of purchase by aligning with their comfort and familiarity.
  • Improved Data Insights: Advertisers receive transparent signals including Purchase Intent Clicks and Purchase Intent Value, enabling better evaluation of ad spend impact without relying exclusively on retailer-owned site tracking.
  • No Need for Single Referral Links: Retailers avoid the dilemma of choosing between directing traffic to their own website or a third-party platform, maximizing conversion potential.

Partnerships Powering the Feature

To support this new capability, Pinterest has teamed up with ecommerce enablement platforms:

  • Pear Commerce: A native, no-cost solution integrated within Pinterest Ads Manager, connecting shoppers to over 3,000 retailers across 165,000 stores.
  • MikMak: Offers richer analytics and embeds its where-to-buy technology directly into Pinterest’s ad tools, enhancing the experience for existing MikMak brand partners.

Impact and Availability

Early tests reveal that campaigns using where-to-buy links outperform those with traditional external landing pages by generating higher engagement and stronger sales results. This feature is set to roll out to all U.S. advertisers soon, promising a significant shift in how brands drive sales and gather actionable consumer data on Pinterest.