Pinterest Partners with LTK to Expand its Product Listings

06/12/25

TL;DR Summary of Pinterest and LTK Partnership Expands Shopping Experience

Pinterest has partnered with affiliate platform LTK to cross-post top-performing image posts, enhancing shopping discovery. This collaboration connects LTK’s influencer-driven content with Pinterest’s 570 million monthly users, aiming to boost affiliate earnings. The partnership focuses on image posts and broadens Pinterest’s shopping catalog alongside existing ties with Amazon and Shopify.

Optimixed’s Overview: How Pinterest’s Collaboration with LTK Enhances Influencer Shopping Integration

Partnership Details and Strategic Impact

Pinterest has announced a collaboration with LTK, a platform known for influencer-driven affiliate shopping posts. This partnership will automatically cross-post LTK’s best-performing image content to Pinterest, linking directly to influencer profiles and their tagged products. The move is designed to leverage Pinterest’s large, shopping-focused audience to increase affiliate earnings for creators.

Audience Reach and Platform Synergies

  • LTK serves 40 million monthly users, specializing in tutorial and demonstration-style shoppable posts.
  • Pinterest boasts 570 million monthly active users, with most users engaging in shopping discovery.
  • The partnership complements Pinterest’s existing integrations with Amazon, Shopify, and WooCommerce, expanding its product catalog and commerce capabilities.

Future Growth Potential

While currently focused on image posts, the collaboration may evolve to include broader content types. Although some speculate a full merger might be more efficient, this partnership allows both platforms to maintain strategic independence while expanding reach and enhancing shopping experiences for users and creators alike.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read original article.