Pinterest Shares Tips for Holiday Campaign Planning

09/08/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of How to Optimize Your Pinterest Holiday Marketing Strategy for 2025

With Christmas just over 100 days away, Pinterest emphasizes the importance of early holiday marketing to capture evolving search behaviors. Personalized content tailored to users’ interests significantly boosts engagement and wishlist adds. Designing Pins that encourage saves is crucial, as saved items show higher purchase intent. Leveraging Pinterest’s insights and ad options can maximize festive season sales and brand visibility.

Optimixed’s Overview: Strategic Pinterest Marketing Tips to Maximize Holiday Season Success

Start Planning Early to Capture Growing Holiday Interest

Pinterest data shows that gift-related searches surge from October through December, with a gift search happening every six seconds. Brands that begin campaigns early can tap into users’ evolving search patterns—especially as many Pinners create and revisit festive wishlists well before the peak season. Early presence allows brands to build momentum and gain preference from thoughtful shoppers planning ahead.

Prioritize Personalization to Drive Wishlist Adds and Engagement

More than half of Pinterest users prefer personalized product recommendations during the holidays. Searches such as “gift baskets for him” or “teen Christmas wishlist” indicate shoppers seek tailored inspiration based on recipient relationships and interests. Brands that curate festive boards with handpicked Pins organized by recipient type, interests, and price points can deliver highly relevant ideas that resonate, increasing chances of inclusion on shoppers’ wishlists.

Design Pins to Encourage Saves and Purchase Intent

  • Saved Pins strongly correlate with purchase likelihood, with 55% of monthly users more prone to buy items they’ve saved.
  • Including clear calls to action such as “Save this Pin for later” can boost saves and engagement.
  • Research trending topics and questions via Pinterest Trends to align your content with user interests and maximize relevance.

Leverage Pinterest Ads and Build Brand Presence Early

To amplify reach during the festive season, brands should consider investing in Pin ads that target key segments and seasonal interests. Combined with organic efforts focused on personalized, save-worthy content, this multi-channel approach helps build brand awareness and drives higher sales during the critical holiday shopping period.