Reddit Adds 6-Second Video View Optimization for Advertisers

09/16/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Reddit Introduces 6-Second Engaged Video View Optimization for Advertisers

Reddit now offers a 6-second engaged video view optimization goal, enhancing its video ad targeting beyond the existing 2-second view metric. This new option aims to deliver ads to users more likely to watch longer, boosting video completion rates and meaningful engagement. Early tests show significant improvements, including a 130% increase in view-through rates and a 71% rise in video completions. Advertisers can select this feature under the “Video Views” objective to maximize the impact of their campaigns.

Optimixed’s Overview: How Reddit’s New Video Engagement Metric Enhances Ad Performance

Introducing the 6-Second Engaged Video View Objective

Reddit’s latest update expands its video advertising tools by incorporating a 6-second engaged video view goal, moving beyond the traditional 2-second video view metric. This new optimization target allows advertisers to focus on users who are more likely to watch a video for at least 6 seconds or to completion, ensuring that ad spend is directed toward viewers with higher engagement potential.

Benefits for Advertisers

  • Improved Ad Targeting: Ads are delivered to viewers who demonstrate genuine interest, increasing the likelihood of meaningful interaction.
  • Higher Completion Rates: The metric encourages longer watch times, which can enhance brand recall and message retention.
  • Enhanced Campaign Performance: Initial tests reveal a 130% boost in view-through rates and a 71% increase in video completions, signaling more effective advertising outcomes.

Practical Implications for Campaigns

Advertisers aiming to maximize branding and engagement can leverage this new option within the “Video Views” objective to better align their ad delivery with audience behaviors. While conversion remains the ultimate goal, optimizing for longer video engagement can provide more valuable touchpoints and improve overall campaign ROI by targeting users who are genuinely interested in the content.