Research Shows that Snapchat Delivers Better Results for E-commerce Brands

Posted on July 17, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of How Snapchat Ads Boost E-Commerce Brand Performance

Snapchat delivers a 7.5% ROAS improvement over other platforms despite smaller overall ad spend. Apparel brands achieve the highest returns through engaging, visual storytelling on Snapchat. Visual search and social engagement on Snapchat significantly aid fashion discovery and trend awareness among younger audiences. E-commerce businesses should prioritize Snapchat ads for effective, lower-cost customer acquisition.

Optimixed’s Overview: Unlocking E-Commerce Growth with Snapchat’s Visual Ad Power

Snapchat’s Impact on E-Commerce Advertising

Recent research commissioned by Snapchat from Triple Whale analyzed data from 20,000 Snap advertisers with a combined $3 billion in ad spend. The findings reveal Snapchat’s advertising platform offers superior performance for online retailers compared to other social apps.

  • 7.5% higher Return on Ad Spend (ROAS) was achieved on Snapchat while other platforms saw declines.
  • Snapchat recorded the lowest Cost Per Acquisition (CPA) across all platforms studied, highlighting cost efficiency.
  • Apparel brands experienced the highest ROAS, driven by Snapchat’s emphasis on visual storytelling and immersive content formats.

Why Snapchat Works for Fashion and E-Commerce

Snapchat’s user behavior data underlines its power in fashion retail marketing:

  • 77% of Snapchat users agree that visual search features help them find clothing items more quickly and easily, a significantly higher rate than non-Snapchat users.
  • Over 80% of Snapchatters rely on social media as a primary source to stay updated on the latest fashion trends.

This makes Snapchat an essential platform for brands aiming to reach younger, trend-conscious consumers with dynamic, engaging content.

Maximizing Snapchat Ad Performance

To fully leverage Snapchat’s e-commerce benefits, brands should:

  • Focus on visual storytelling that resonates with Snapchat’s interactive and creative user base.
  • Consider collaborations with Snap creators who understand the platform’s unique style and can amplify campaign engagement.
  • Integrate Snapchat into broader marketing strategies to capitalize on its cost efficiency and high engagement rates.

In summary, Snapchat’s evolving ad ecosystem offers meaningful advantages for online retailers, especially in fashion. Its combination of visual search capabilities, trend-focused audiences, and efficient ad spend can drive stronger purchase activity and brand loyalty.