Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact content using backward design, a strategic approach that prioritizes measurement to achieve better marketing results.

Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data

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Here is a recap of what happened in the search forums today…

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Learn the most common causes of declining traffic, how to analyze the issue, and the steps to bounce back.

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SEO Daily News Recap for Thursday, January 30, 2025 listen to our podcast version of todays SEO Daily News Recap by Optimixed.com: The “I Love You California” flag No Description Available Uncategorized 30-01-2025 Meta streamlines Advantage+ catalog ad targeting, pushes automated options Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a

Learn how AI content detectors really work—and how to beat them, according to the research.

Google has a new Search Labs feature named Ask for me. Ask for me will have Google call businesses for you, to figure out the cost of the service and when it can be scheduled for you. It is like that Duplex feature we saw years ago, where Google would try to schedule a restaurant reservation for you.

Google is testing a new filter for its shopping results in the mobile search results. Instead of showing a single filter menu, Google is showing a product image carousel line first and then a filter menu for additional search filters.

Google Search is now sometimes showing the ability to filter products in its search results by product rating. I am not sure if this is new or not, but I cannot replicate this but some are seeing the product rating filter/refinement option when searching.

Google is testing (I think again) review carousels and block units in its search results for product queries. A number of SEOs spotted these coming up over the past week or two, and they basically show product review content in a separate section within Google Search.

Ginny Marvin, the Google Ads Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers is still to be determined, but the goal is to let advertisers control which age groups can or cannot see the ads.

We are seeing more Google search ranking volatility hit both over the weekend and also mid-week. Google expanded its site reputation abuse enforcement to Germany. Google AI Overviews powered by Gemini 2.0 can go insanely deep. Google launched a new labs experiment named Ask for me. Google Search is testing jobs at similar employers but it is weird. Google said SEOs can spot made for search engine content. Google Search Console now reports performance reports in 30 minute intervals. Google explained why there are only 100 negative keywords for PMax exclusions. Google said demographic exclusions will apply to shopping campaigns in PMax…

From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.