Organic SEO & Search News

TikTok Says In-Stream Shopping Has Increased 120% This Year – Will TikTok’s commerce push ever truly catch on in the West?

YouTube Offers Expanded Monetization Avenues for Educational Content – The program enables creators to earn based on educational licensing fees.

Meta Advises Page Managers to Include Links in Post Comments – Official confirmation that you shouldn’t be adding links in your FB posts?

Paid Search & Platform Innovations

Big Brands Are Spending More on Influencer Marketing – Should You Be Doing the Same? – New data suggests that influencer marketing is seeing a big boom in 2025.

Meta Adds VR-Based Avatar Achievements to Drive More Interest in its Next-Level Experiences – The new quests provide a direct link between Meta social apps and its VR experiences.

General Digital Marketing

How to build a team that can “take a punch”: A playbook for building resilient, high-performing teams | Hilary Gridley (Head of Core Product, Whoop) – The behavioral psychology playbook for modern managers: Teaching your team to “take a punch,” building AI-powered learning loops, creating radical transparency, and finding joy in doing hard things.