Organic SEO & Search News

X’s Algorithm is Shifting to a Grok-Powered AI Model – X’s recommendations will be fully powered by Elon’s evolving AI system.

Google Search Ranking Volatility From October 15th To 17th – There may have been another unconfirmed Google search ranking update that occurred between October 15th and October 18th. The bulk of the volatility seemed to be around Thursday, the 16th.

Paid Search & Platform Innovations

X is Testing a New Way to Handle Links in Posts – X is looking to keep users in the app when they tap a link.

YouTube Shares New Report on the Growth In-App Shopping – YouTube is driving more shopping activity, providing expanded opportunities for creators and brands.

General Digital Marketing

X Announces ‘Handles Marketplace’ to Sell Dormant Usernames – Premium subscribers will now be able to purchase their preferred @name.

Instagram’s Updated UI is Coming – Whether You Like it or Not – Instagram’s looking to put more focus on Reels and DMs.

Why Vertical SaaS is Riding the Waves of AI to New Heights – Recent interviews from Andrej Karpathy, research papers on ArXiv, and analogies to the human brain point to near term model advancements that will be a huge boon for vertical applications.

Is AI adoption slowing down? – What you might’ve missed in Mostly Growth How to measure AI developer productivity in 2025 | Nicole Forsgren – Nicole Forsgren on AI’s productivity paradox: how broken processes offset coding gains—plus her 7-step framework for fixing what metrics miss.