Meta’s 2023 implementation of ‘guardrails’ for high-spending advertisers raises concerns about fairness and transparency.

This is a Search Labs experimental feature available on the Google App for iOS or Android.

About the Role CharterUP is looking for a data-driven, innovative, and technically skilled SEO Manager to take our SEO performance to the next level. Reporting to the Director of SEO, you’ll have the tools, resources, and autonomy to make a measurable impact while collaborating with a passionate and forward-thinking team. At CharterUP, we believe in harnessing the […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search Console’s validate fix does not speed anything up. Google spoke about what it means to lose links fast. Google is testing local pack ads without stars. Google Ads now lets you pause, enable and remove conversion actions on some campaigns at the asset level. Google updated its ads help document on ad scheduling…

Microsoft reverts to an older AI model after failing to deliver higher quality AI-generated images more quickly via Bing Image Creator.

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Don’t rely solely on Google. Learn to diversify your traffic sources with newsletters, podcasts, and more to create a thriving brand world.

All there is to know about Google’s Smart Bidding strategy that leverages AI to automatically optimize bids and maximize conversion results.

SEO Daily News Recap for Tuesday, January 7, 2025 Reddit introduces business analytics tools and AMA ads Reddit’s new tool and ad format provides a new type of access to authentic conversations among the platform’s 100 million daily active users. Uncategorized 07-01-2025 The 50 Fastest-Growing Companies (January 2025) We analyzed the organic traffic growth of

The article explores the role of a Digital PR Consultant in crafting strategies that not only improve a company’s brand image but also bolster its SEO through effective online communication and link-building practices.

How one startup 6x-ed their activation and 5x-ed free-to-paid conversion

Google Ads is testing allowing advertisers to pause, enable and/or remove conversion assets on the asset group level for Performance Max campaigns. Some advertisers are able to enable/pause/remove individual conversions within their Google Ads accounts.

Google has updated one of its help documents to specifically say that ad scheduling isn’t compatible campaigns that use Smart Bidding. The previous version of that page said, "Ad scheduling is not compatible with both Smart Shopping campaigns and App campaigns." This change to the help document is causing a lot of confusion but in all honesty, likely means nothing has changed.

Using the "validate fix" button within Google Search Console to communicate to Google that you fixed an issue, does not signal to Google to expedite anything on its end. It just a reporting mechanism for you to track when Google recrawls the issue and for you to see if it was "fixed" according to Google or not but it does not speed anything up.

Google is testing showing local ads in the local pack without review stars. Normally you’d see review stars for the sponsored results in the local pack, but in some cases, Google is testing removing the reviews from the sponsored results in the local pack.

What happens when you lose a lot of links really quickly, how might that impact your Google search rankings and SEO performance? Well, John Mueller of Google was asked that question and after much back and forth, he responded, "SEOs often overestimate links."

Company Overview LTF Digital is a leading marketing agency specialising in the aesthetics and beauty clinic industry. We focus on helping clinics grow their online presence, connect with patients, and build sustainable business strategies. Our team thrives on innovation, measurable results, and fostering strong client relationships, all while working in a dynamic and collaborative remote […]

Actionable insights, sample prompts, and innovative AI-powered workflows to stay ahead in the age of data-driven media relations.

Four core updates later, a few meltdowns on X, followed by a well-deserved Christmas break and 2024 is done. It’s been a year to remember for many industries, but really that’s no truer than for travel. The travel industry SERPs have changed dramatically, even dating back to 2023, and 2024…