Skip to content

Today’s SEO & Digital Marketing News

Where SEO Pros Start Their Day

Menu
  • SEO News
  • AI & LLM
  • Technical SEO
  • JOBS & INDUSTRY
Menu

September 2025 Google Webmaster Report: Spam Update, AI Mode, Clicks & More

09/02/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of August 2025 Google Search Update and AI Enhancements

The August 2025 spam update by Google is causing significant search volatility and is still rolling out globally. Google has expanded its AI Mode to 180 countries while updating its AI models to improve search interactions. Despite claims of stable click rates, some studies suggest Google’s data may be flawed. Additionally, new features like preferred sources and extensive crawling issues have impacted many sites recently.

Optimixed’s Overview: Key Insights into Google’s Latest Search Algorithm and AI Advancements

Major Algorithm Changes and Search Volatility

This past month, Google confirmed the release of the August 2025 spam update, which has introduced intense volatility in search rankings worldwide. This update aims to enhance spam detection, impacting numerous websites differently, and the rollout is ongoing.

AI Mode Expansion and Model Updates

  • Google’s AI Mode is now available in 180 countries and territories, broadening user access to AI-powered search experiences.
  • The company updated its underlying AI models, focusing on optimizing user engagement and search result relevancy.
  • Google is experimenting with strategies to encourage more clicks on AI-generated search results, signaling a shift in how AI integrates with traditional search.

Crawling Issues and New Features

  • Many websites experienced a significant crawling disruption lasting several weeks, affecting site indexing and visibility.
  • Google introduced the preferred sources feature in the US and UK, allowing sites to designate themselves as trusted content providers for specific queries.
  • Multiple tests involving search features, user interface tweaks, and AI enhancements were conducted to improve overall search experience.

Controversies and Studies on Click Stability

While Google representatives report that search click rates remain stable, independent studies challenge these claims, suggesting potential flaws in Google’s data or methodology. This debate highlights the complexities in measuring user behavior amidst evolving AI search integration.

Filter Posts






Latest Headlines & Articles
  • SEO in the black box era: Why reports will look more like Mad Men than Search Console
  • SEO Technical Contractor ~ Stride Learning ~ $26.83 – $40.87 per hour ~ Remote (USA)
  • Search Engine Land Awards 2025: Complete finalists list
  • How AI media partnerships influence your brand visibility in genAI: Research
  • How this Yelp AI PM works backward from “golden conversations” to create high-quality prototypes using Claude Artifacts and Magic Patterns
  • Google crawl stats report is missing a day of data
  • What they don’t teach you about marketing at Harvard Business School: Being positionless
  • Daily Search Forum Recap: October 20, 2025
  • Screaming Frog SEO Spider Update – Version 23.0 – Screaming Frog
  • Google Ads Rolling Out Text Guidelines Beta

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    

ABOUT OPTIMIXED

Optimixed is built for SEO professionals, digital marketers, and anyone who wants to stay ahead of search trends. It automatically pulls in the latest SEO news, updates, and headlines from dozens of trusted industry sources. Every article features a clean summary and a precise TL;DR—powered by AI and large language models—so you can stay informed without wasting time.
Originally created by Eric Mandell to help a small team stay current on search marketing developments, Optimixed is now open to everyone who needs reliable, up-to-date SEO insights in one place.

©2025 Today’s SEO & Digital Marketing News | Design: Newspaperly WordPress Theme