Skip to content

Today’s SEO & Digital Marketing News

Where SEO Pros Start Their Day

Menu
  • SEO News
  • AI & LLM
  • Technical SEO
  • JOBS & INDUSTRY
Menu

Snapchat Adds ‘Home Safe’ Alerts for Extra Safety and Assurance

Posted on July 24, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Snapchat Introduces “Home Safe” Alerts for Enhanced User Safety

Snapchat has launched a new “Home Safe” feature that lets users notify selected friends when they arrive home safely. This alert is activated manually and only sent once to maintain privacy and control. Users set their home location via Bitmoji on Snap Map, ensuring the notification is shared only with friends they trust. The feature adds an extra layer of security and peace of mind for both users and their contacts.

Optimixed’s Overview: How Snapchat’s “Home Safe” Alert Enhances Personal Safety and Privacy

Introduction to the New Safety Feature

Snapchat has introduced the “Home Safe” alert, a user-controlled safety tool designed to notify friends when you have arrived at your home securely. This feature aims to increase transparency and provide reassurance, especially in situations where users feel vulnerable, such as walking home alone at night.

How “Home Safe” Works

  • Activation: Users can manually activate the alert within their location settings on Snapchat.
  • Home Location Setup: By tapping their Bitmoji on Snap Map, users designate their home location as “My Home.”
  • Selective Sharing: Alerts are sent only to friends with whom the user already shares their location, ensuring privacy.
  • One-Time Notification: The alert is sent once per activation and is automatically deactivated afterward to prevent constant notifications.

Privacy and Security Considerations

Snapchat emphasized that privacy was a key focus during development. The feature sends alerts exclusively to trusted friends, limiting exposure and avoiding unnecessary broadcasts. This controlled sharing helps users feel safe without compromising personal location data.

Benefits of Using “Home Safe” Alerts

  • Provides peace of mind to friends and family by confirming safe arrival.
  • Empowers users with control over when and whom they notify.
  • Acts as an additional safety measure alongside existing Snap Map location tracking.
  • Offers reassurance for users in potentially risky situations, enhancing overall user security on the platform.

Filter Posts






Latest Headlines & Articles
  • Reddit Posts Significant Increase in Revenue in Q2
  • DoubleVerify Expands Brand Suitability Measurement Across Meta Ads
  • TikTok Publishes Report on Top Product Trends in the UK
  • TikTok Adds New Website Visitor Retargeting Options
  • Senior SEO Analyst ~ Porch Group ~ $86,300 – $120,800 annual ~ Remote (USA)
  • Instagram Provides an Overview of When to Use Different Post Types [Infographic]
  • Snapchat Shares Insights into How Social Platforms Encourage Fast Food Purchases
  • Global SEO Manager ~ HSO ~ Remote (UK/EU)
  • He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor on the future of careers, coding, agents, and more
  • How to Track Website Metrics With One Free, Privacy-Friendly Tool

July 2025
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28293031  
« Jun    

ABOUT OPTIMIXED

Optimixed is built for SEO professionals, digital marketers, and anyone who wants to stay ahead of search trends. It automatically pulls in the latest SEO news, updates, and headlines from dozens of trusted industry sources. Every article features a clean summary and a precise TL;DR—powered by AI and large language models—so you can stay informed without wasting time.
Originally created by Eric Mandell to help a small team stay current on search marketing developments, Optimixed is now open to everyone who needs reliable, up-to-date SEO insights in one place.

©2025 Today’s SEO & Digital Marketing News | Design: Newspaperly WordPress Theme