Snapchat Partners with American Eagle on New Snap Map Promotion Type

07/09/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of American Eagle Partners with Snapchat to Highlight Stores on Snap Map for Back-to-School Campaign

American Eagle has collaborated with Snapchat to feature its 800+ stores on the Snap Map using special emojis, enhancing visibility during the back-to-school season. This first-of-its-kind activation allows users to tap store icons to access links to summer arrivals, stories, and shopping on ae.com. With over 95% of Snapchat users planning in-store shopping, this integration aims to drive foot traffic and boost brand engagement among younger shoppers. The campaign also includes an interactive AE Jeans Try-on Lens to further connect with the audience.

Optimixed’s Overview: How American Eagle Leverages Snapchat’s Snap Map to Boost Back-to-School Shopping Engagement

Strategic Partnership Drives In-Store and Online Shopping

American Eagle’s partnership with Snapchat represents a novel approach to retail advertising by integrating physical store locations directly into the Snap Map experience. This initiative enables Snapchat users to easily discover American Eagle stores marked with custom emojis, streamlining the path from discovery to purchase during the crucial back-to-school period.

Key Features of the Activation

  • Promoted Places: Over 800 American Eagle retail locations across the U.S. are highlighted as Promoted Places on the Snap Map, increasing brand visibility.
  • Interactive Store Listings: Tapping on store icons reveals detailed information, access to Stories, Spotlight content, and direct shopping links to ae.com for seamless online purchases.
  • AE Jeans Try-on Haul Lens: Available in the Lens Carousel and Public Profile, this augmented reality feature enhances user interaction and product engagement.

Impact and Potential Benefits

Snapchat reports that 400 million users engage with Snap Map monthly, making it a powerful platform for brands targeting younger demographics. By meeting users “where they are,” American Eagle’s activation aims to:

  • Increase foot traffic to physical stores during peak shopping seasons.
  • Enhance brand loyalty through integrated digital and real-world experiences.
  • Provide a comprehensive brand touchpoint combining discovery, content, and commerce.

This campaign exemplifies innovative advertising strategies that bridge the gap between social media engagement and in-store retail, offering valuable insights for brands seeking to connect authentically with younger shoppers.