Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article
TL;DR Summary of Snapchat’s Report on QSR Promotional Opportunities and Food Delivery Trends
Snapchat’s new report highlights how social media influences food choices, with 76% of users prompted to order food after seeing appealing items online. Snapchatters are 2.7x more likely to make quick service restaurant (QSR) purchases through brand links on the platform. Friends’ shares heavily impact food decisions, and 73% of consumers find AI helpful in discovering new dining options, marking key opportunities for QSR marketing strategies.
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Social Media’s Role in Shaping QSR Consumer Behavior
Snapchat’s comprehensive report, based on insights from over 3,000 fast food consumers across five markets, underscores the powerful influence of social platforms in food discovery and purchase decisions. Key findings include:
- 76% of consumers are motivated to order food after seeing appetizing items shared on social media.
- Snapchat users are 2.7 times more likely to complete QSR purchases via direct brand links, showcasing effective conversion potential.
- 70% of respondents are influenced by friends and family sharing new product information, highlighting the importance of social proof.
The Growing Impact of AI in Food Discovery
The report also reveals that 73% of consumers agree artificial intelligence simplifies the process of finding and exploring new restaurants, suggesting that AI-powered tools can be integrated into marketing and ordering platforms to enhance user experience and engagement.
Marketing Insights for QSR Brands
These insights emphasize the need for QSR brands to:
- Invest in visually appealing social content that drives impulse orders.
- Utilize platform-specific features, such as branded links on Snapchat, to facilitate seamless purchase paths.
- Encourage social sharing among consumers to leverage peer influence.
- Incorporate AI technology to aid consumers in discovering food options, thereby expanding reach and satisfaction.
Overall, Snapchat’s report offers valuable data that can guide QSR marketing strategies to better connect with younger, digitally engaged audiences and capitalize on evolving food delivery trends.
