Google announced that it will lift its temporary halt on U.S. election-based ads starting November 11. This pause was initially implemented on November 5, presumably to maintain the integrity of the ad landscape during an election period. Political advertisers will now be able to utilize Google’s advertising platform once again, impacting online visibility and informational dissemination during the election cycle.
Online Advertising
Enhancing User Engagement: Google Tests Video-Enabled Shopping Ads in Search Results
Google is testing a new feature that includes video-enabled shopping ads directly within search results. This innovative approach aims to enhance user engagement by allowing viewers to watch product videos on the search result page itself. While this could potentially increase ad interactions, it also poses the risk of decreasing clicks through to retailers’ landing pages, as users gather more information upfront without needing to leave the search results.
