Threads Continues to See Strong Download Momentum in June

Posted on July 16, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Threads and AI Apps Download Trends: ChatGPT Leads, Threads Gains Momentum

OpenAI’s ChatGPT remains the most downloaded AI app globally, benefiting from strong brand recognition and first-mover advantage. Meta’s Threads is rapidly increasing its active users and mobile usage, challenging Elon Musk’s X platform. Meanwhile, TikTok outperformed Instagram in downloads, and Meta holds four of the top six app spots. The evolving competition highlights growing opportunities for targeted marketing and user engagement.

Optimixed’s Overview: Emerging Trends in Social Media and AI App Popularity in 2024

AI Applications Dominate Global Downloads

The latest analytics reveal that AI-powered apps, led by OpenAI’s ChatGPT, continue to dominate worldwide download charts. ChatGPT’s strong brand association with artificial intelligence provides a significant edge, helping it maintain its position at the forefront of AI app usage. Google’s Gemini app is gaining traction, and Meta asserts its AI assistant’s widespread adoption, underscoring the rapid advancements in AI technology integration.

Threads Challenges X in the Social Media Landscape

  • Threads’ Growth: With over 350 million active users as of April, Threads is closing in on X’s reported 600 million monthly active users, showing notable momentum in mobile engagement.
  • Meta’s Strategic Moves: New features like Facebook credential sign-up aim to boost Threads’ user base further, positioning it as a credible alternative to X.
  • Data Discrepancies: Conflicting user numbers reported by X raise questions about true engagement levels, while Threads’ growth appears more transparent.

Marketing Implications

From a marketing standpoint, the expanding user base of Threads combined with Meta’s advanced AI-driven ad targeting capabilities presents new opportunities for audience reach and engagement. However, marketers must still prioritize platforms where their specific target audiences are most active, ensuring efforts align with user behavior and platform dynamics.