Threads Continues to See Strong Download Momentum in May

06/09/25

TL;DR Summary of Threads App Download Growth and Social Media Usage Trends

Threads has maintained its position as a top 10 downloaded app, reaching 23 million downloads in May. It now boasts 350 million monthly active users, increasing its presence in real-time news and live event engagement. While X (formerly Twitter) reports higher users, its EU usage decline raises questions about overall growth. Other apps like TikTok, Instagram, and Snapchat show mixed trends, with Snapchat facing challenges in retaining older users.

Optimixed’s Overview: Analyzing Threads’ Rise and Social Media App Performance in 2025

Threads’ Consistent Download Momentum

Meta’s Threads app continues to gain traction, ranking 8th in global app downloads with 23 million across iOS and Android in May 2025. This reflects a steady increase from previous months, highlighting Threads’ growing user base and engagement focus.

Comparing Monthly Active Users and Market Dynamics

  • Threads: 350 million monthly active users, rapidly expanding its audience.
  • X (Twitter): Reported 600 million monthly actives, but with a 15% decline in European usage, raising doubts about overall growth.
  • Snapchat: Despite strong downloads, it holds fewer monthly (900 million) and daily (460 million) users, struggling to retain older demographics.

Shifts in Social Media Engagement Trends

Threads is pivoting towards real-time news and live event coverage, especially sports, aiming to become the leading platform for moment-to-moment interaction. Meanwhile, TikTok, Instagram, Facebook, and WhatsApp maintain strong download and user figures, with several surpassing the billion-user milestone.

Implications for Market Competitors

Snapchat’s challenge to evolve with its aging audience contrasts with the growth seen in other platforms, underscoring the importance of adapting features and targeting diverse user groups to sustain long-term engagement.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read original article.