Threads is On Track to Exceed X in Active Usage

09/28/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Threads Surpassing X in Daily Active Users: What It Means for Social Media

Threads is rapidly approaching and sometimes surpassing X in daily active users, according to Similarweb data estimates. While these figures are not definitive, they indicate a clear trend of shifting user attention toward Threads. Meta’s continuous improvements have helped Threads gain traction, though X still retains higher web traffic and larger reported monthly active users. For marketers, the best platform remains where their target audience is most active.

Optimixed’s Overview: Emerging Trends in Social Media Usage Highlight Threads’ Growth Over X

Assessing the Reliability of Usage Data

Recent analytics suggest Threads is gaining momentum against X, Meta’s platform showing promising growth in daily active users. However, the primary data source, Similarweb, relies on extrapolations from a subset of web and app traffic, meaning the numbers should be viewed as indicative trends rather than exact figures.

Discrepancies in Web Traffic and User Metrics

  • X’s web visits appear higher according to Similarweb, but X’s own data shows the majority of users access via mobile apps, leading to conflicting interpretations of web traffic statistics.
  • Third-party tools like SEMRush report significantly lower monthly website visits for X than Similarweb, highlighting inconsistencies across measurement platforms.

Growth Trajectory and Market Impact

Meta reports Threads has reached 400 million monthly active users, while X claims 600 million, though recent evidence suggests X’s user base may be declining in some regions. Threads’ increasing popularity reflects Meta’s effective platform development and user engagement strategies.

Implications for Social Media Marketing

Despite Threads’ growth, marketers should focus on platforms where their specific audiences are most active. X remains valuable for certain demographics and offers advanced analytics for verified organizations, making it a critical channel depending on business goals. However, staying informed about the evolving social media landscape is essential for strategic planning.