Threads Launches 10k Character Text Expansion for Posts

Posted on September 4, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Threads Launches New 10,000-Character Text Expansion Feature

Threads has introduced a new text expansion option allowing users to add up to 10,000 characters of additional text to their posts. This feature includes a blog-style editor accessible via a new icon, enabling longer, more detailed content. Unlike X’s longer post feature, Threads encourages external linking without penalizing reach, supporting broader discussions and audience growth. The update is available to all users in the latest app version and aims to enhance content engagement on the platform.

Optimixed’s Overview: How Threads’ New Extended Text Feature is Shaping In-App Content Sharing

Introduction to Threads’ Enhanced Posting Capability

Threads has launched a significant update that expands the way users share content by allowing a lengthy, in-stream text note of up to 10,000 characters alongside their standard posts. This addition is designed to facilitate more comprehensive and nuanced communication within the platform.

Key Features and Functionalities

  • Blog-Style Editor: Users can compose extended text notes via a dedicated editor accessed through a new icon in the post composer.
  • Read More Prompt: Longer texts are appended to posts with a “Read more” option, enabling seamless content exploration without leaving Threads.
  • Support for External Links: Unlike some competitors, Threads encourages including links to full external content within the main post, without penalizing reach.

Benefits for Content Creators and Audience Engagement

This feature offers several advantages for writers, bloggers, and creators by:

  • Allowing detailed perspectives that go beyond the 500-character limit.
  • Providing a platform to share excerpts from books, articles, podcasts, and newsletters directly within Threads.
  • Driving traffic both within Threads and to external sources without reach penalties.
  • Potentially enriching the algorithm’s understanding of user interests, leading to more personalized content delivery.

Comparative Context and Potential Impact

While X (formerly Twitter) offers a longer post feature with up to 25,000 characters for premium users that discourages off-platform links, Threads’ approach is more open, fostering external content sharing and broader discussions. This strategy may encourage diverse content formats and drive new user behaviors, ultimately enhancing engagement and community interaction on Threads.

Conclusion and Outlook

As this feature rolls out to all users, its adoption will be critical in determining how it shapes user interaction and content dynamics on Threads. The move from screenshots of long text to actual readable text attachments promises a more valuable and dynamic content experience for the Threads community.