TikTok Announces Finale of ‘Music on Stage’ Competition

08/19/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of TikTok Launches ‘Music on Stage’ Global Music Competition Finale

TikTok’s Music on Stage is a global competition designed to spotlight diverse music creators beyond just singers. It offers artists from 23 regions a platform to perform live, grow their audiences, and win significant rewards including production and promotional support. The event culminates in regional and global finals, providing exposure through major live events like TikTok LIVE Fest. This initiative reinforces TikTok’s expanding role as a key player in music discovery and artist promotion worldwide.

Optimixed’s Overview: How TikTok’s Music on Stage is Elevating Emerging Global Artists

Introduction to TikTok’s Music on Stage Competition

TikTok has introduced Music on Stage, a live performance competition aimed at broadening the platform’s support for musicians worldwide. Unlike other contests focused solely on singers, this event welcomes all types of recording artists, encouraging creativity and live engagement.

Competition Structure and Timeline

  • Musicians enter by posting performance videos with the hashtag #MusicOnStage.
  • Regional finals occur from August 29th to 31st, leading to global finals in September hosted in Seoul and London for different regions.
  • Winners gain access to career-changing opportunities including live festival performances and music industry support.

Benefits and Industry Impact

The competition is powered by TikTok’s partnership with SoundOn, its music distribution platform, offering winners:

  • Song production and publishing support
  • Promotional backing to increase visibility
  • Performance slots at major events like TikTok LIVE Fest

This initiative not only boosts emerging artists’ reach but also strengthens TikTok’s position as a major platform for music discovery and artist development globally.

Strategic Importance for Regional and Global Music Scenes

By focusing on artists from 23 regions and differentiating from its U.S.-specific singing competition, TikTok is expanding its global music influence. This approach fosters local talent growth and diversified music engagement, potentially launching the next generation of music stars.