TikTok Joins INTA Counterfeit Goods Education Initiative

Posted on August 21, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of TikTok Joins INTA’s ‘Unreal’ Campaign to Combat Counterfeit Products

TikTok has partnered with the International Trademark Association’s (INTA) “Unreal” campaign to educate users on the risks of counterfeit goods. This initiative supports TikTok’s efforts to enhance its in-app shopping experience by protecting intellectual property rights. The campaign includes engaging videos and articles aimed at empowering young shoppers to make informed purchasing decisions. TikTok has also intensified its enforcement, removing over 450,000 products for IP violations in the latter half of 2024.

Optimixed’s Overview: How TikTok Is Strengthening Its Shopping Platform by Fighting Counterfeits

Partnership with INTA’s ‘Unreal’ Campaign

TikTok has joined forces with the International Trademark Association’s long-running “Unreal” campaign, which is dedicated to raising awareness about counterfeit products and the importance of intellectual property (IP) rights. By collaborating, TikTok aims to educate its global user base—especially younger shoppers—about the dangers of fake listings and the value of buying authentic products.

Enhancing User Trust in In-App Shopping

  • In-app shopping growth: TikTok is aggressively promoting its live-stream shopping events and other in-stream shopping options to replicate the success of its Chinese counterpart, Douyin.
  • Combatting fake products: The partnership enables TikTok to emphasize verified sellers and reduce counterfeit listings, improving the overall shopping experience on the platform.
  • Active enforcement: Between July and December 2024, TikTok removed more than 450,000 products due to intellectual property violations, demonstrating its commitment to policing content.

Educating Consumers and Expanding Awareness

The campaign includes a series of engaging TikTok videos and articles throughout 2025, designed to empower users with knowledge about intellectual property, trademarks, and the risks associated with counterfeit products. By raising awareness, TikTok hopes to build a more trustworthy marketplace that supports legitimate businesses and protects consumers from deceptive practices.