TL;DR Summary of TikTok’s New Seller Badges to Boost In-App Shopping Trust
Optimixed’s Overview: How TikTok’s Seller Badges Are Enhancing E-Commerce Trust and Growth
Expanded Badge System to Highlight Seller Credibility
TikTok has rolled out a new set of seller badges designed to clearly communicate the trustworthiness and service quality of shops within its platform. These badges are visible across various content types including live streams, product pages, and search results, seamlessly integrating into the user experience.
- Official Shop: Awarded to certified sellers of specific products.
- Authorized Seller: Given to approved sellers meeting TikTok’s criteria.
- Gold Star Seller: For shops maintaining a Shop Performance Score (SPS) of 90%+ and product feedback rate above 80%.
- Silver Star Seller: Recognizes stores with slightly lower but still strong service performance.
- Top Brand: Highlights brands with high popularity and service standards.
Benefits for Sellers and Shoppers
This badge system enhances transparency by informing buyers about the quality and reliability of sellers before making purchases. It also incentivizes sellers to improve their customer service and product quality to earn or maintain badges, potentially boosting their sales performance.
Growth of TikTok In-App Shopping
TikTok’s shopping features have seen strong growth, with in-app sales tripling on Black Friday last year, driven largely by livestream shopping. The platform’s expanding user base in the U.S., U.K., and Asia shows increasing willingness to shop directly within TikTok, making these badges a critical tool for driving trust and conversions.
Source: Social Media Today – Latest News by Andrew Hutchinson. Read original article.
