TL;DR Summary of Most Popular Google Searches in July 2025
Optimixed’s Overview: Insights into July 2025’s Top Google Search Trends and Their SEO Impact
Summary of July 2025’s Most Searched Keywords in the US and Globally
July 2025 data from Semrush highlights the most popular Google search terms both in the US and worldwide, emphasizing predominantly tech-centric and branded queries. The list is dominated by navigational searches where users seek direct access to popular platforms such as YouTube (1.1 billion global monthly visits), Facebook, and Amazon. Informational searches for trending topics like ChatGPT (161 million global searches) and entertainment-related queries also feature prominently.
Key Categories and Search Intent
- Navigational: Users mostly look for specific websites or services (e.g., YouTube, Gmail, Google Maps).
- Informational: Queries focused on learning or updates, such as Weather and News.
- Commercial: Researching products or brands before purchase (e.g., Walmart, Best Buy).
- Transactional: Ready-to-buy searches like Food Near Me and Amazon Prime.
Highlighted Rising Stars and Exploding Search Growth
- ChatGPT: Exhibiting explosive growth with over 30 million US and 161 million global monthly searches, reflecting massive public interest in AI.
- Canva: Growing 670% over five years, this graphic design platform appeals to non-designers with easy-to-use tools and AI integration.
- Telegram: Shows a 241% increase in searches, indicating rising demand for private, encrypted messaging services.
- TikTok: Maintains strong growth and engagement with 86.5 million global searches, underscoring its cultural influence.
- Discord: Growing 38% over five years as a key communication hub in gaming and community spaces.
SEO Considerations and Keyword Difficulty
While top keywords like YouTube and Amazon have extremely high search volumes, their keyword difficulty scores range from hard to very hard, making ranking challenging for most brands. Marketers are advised to target low-competition keywords with moderate search volume to improve ranking potential. Semrush’s keyword difficulty scale (0-100) guides content strategies, encouraging focus on terms with easier entry points for new or smaller sites.
Conclusion and Strategic Insights
The July 2025 Google search trends reinforce the dominance of tech giants and branded queries in global and US search behavior. However, emerging platforms and AI-driven tools show rapid growth, signaling opportunities for content creators and marketers to capitalize on trending keywords. Continuous monitoring of search volumes and intent, combined with an understanding of keyword difficulty, is essential to craft targeted SEO campaigns that drive traffic and conversions.
