Top Searches on YouTube (July 2025)

08/07/25
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TL;DR Summary of The Most Searched Keywords on YouTube in 2025

In July 2025, ASMR remains the most searched keyword on YouTube globally and in the US, with tens of millions of monthly searches. Popular creators like MrBeast and music-related terms dominate search volumes, reflecting mainstream user interests. Emerging trends include growing searches for Roblox, F1, and UFC, showcasing diverse content appeal. The data highlights the highly competitive nature of YouTube SEO, requiring substantial channel authority to rank for top keywords.

Optimixed’s Overview: Key Insights into YouTube’s Top Trending Searches and Growth Patterns in 2025

Comprehensive Keyword Trends on YouTube

The latest keyword data from Semrush’s Keyword Analytics for YouTube reveals the most popular search terms in July 2025 for both the US and global audiences. This analysis highlights the dominance of entertainment and music-related queries alongside influential YouTube personalities.

Top Keywords and Their Competitive Landscape

  • ASMR leads with 33 million (US) and 49 million (global) monthly searches, reflecting its widespread appeal.
  • MrBeast ranks second, with a massive following and consistent search interest due to his viral content and philanthropy.
  • Music-related terms such as song, karaoke, and kpop demon hunters feature prominently among top searches.
  • Gaming keywords like Minecraft and Roblox show explosive growth, indicating strong engagement from younger demographics.

Emerging and Exploding Topics Worth Watching

  • Roblox has seen a 56% increase in searches over five years, fueled by its extensive user-generated content ecosystem.
  • F1 (Formula 1) searches surged by 96%, partly influenced by recent media productions and the sport’s growing global fanbase.
  • UFC maintains steady growth, as fans seek highlights and analysis from the mixed martial arts league.
  • Lofi music continues its steady rise, supporting millions who use it for relaxation and focus.

SEO Implications for Content Creators

All top 100 YouTube keywords fall into a highly competitive category, often requiring channels to exceed one million subscribers to rank effectively. Creators aiming to capture traffic for these terms must focus on high-quality, engaging content and leverage trending topics to gain visibility.

Additional Resources and Tools

Semrush offers a free 7-day trial of its Keyword Analytics for YouTube tool, which provides insights into trending searches, video popularity, and competitive analysis. Content creators and marketers can benefit from these data-driven strategies to optimize their YouTube presence and capitalize on emerging trends.