Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Search and Advertising Updates: Key Changes and New Features
**Google Search** experienced significant ranking volatility due to a confirmed serving issue. **AI advancements** expanded with Google AI Mode now supporting 35 new languages and 40 countries, alongside new AI-powered search features. Updates to **Google Ads, Merchant Center, and Business Profiles** introduced new tools, insights, and promotional options. Meanwhile, **Microsoft Advertising** announced changes including the shutdown of its ad grant program and new optimization guidance for AI search.
Optimixed’s Overview: Navigating the Latest Enhancements in Search Engine AI and Advertising Platforms
Recent Developments in Search Engine Technology and Ad Services
The search and advertising landscape saw a range of impactful updates this week, driven by AI integration and platform optimizations. Google confirmed a temporary serving issue that affected search rankings, highlighting the dynamic nature of search algorithms.
Expansion of AI-Powered Features
- Google AI Mode broadened its reach by adding support for 35 additional languages and 40 new countries, enhancing global accessibility.
- Innovations include AI-generated search snippets, an Ask AI Mode carousel, and faster AI overview transitions, aimed at improving user engagement and search efficiency.
- The Try On feature now includes shoes and is available in three more countries, showcasing Google’s commitment to immersive shopping experiences.
Advertising Platform Updates
- Google Ads introduced a new missed growth opportunities tab and relocated its auto-apply recommendation setting for better usability.
- Upcoming changes include the phase-out of call-only ads and new wallet promotion options in Google Merchant Center, allowing brands to customize short titles.
- Google Business Profiles and Bing Places rolled out new insights and dashboard features, enhancing local business management.
- Microsoft Advertising shared guidance on optimizing for AI Search and announced the shutdown of its ad grant program, signaling shifts in ad support structures.
- Google AdSense will replace ad networks blocking controls with authorized buyers, streamlining ad management.
These updates reflect a continued push toward AI-driven search experiences and smarter advertising tools, offering marketers and businesses new opportunities to engage audiences effectively.
