WhatsApp Adds AI-Generated Backgrounds for Video Chats

09/02/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of WhatsApp Introduces AI-Generated Backgrounds and New Filters for Video Calls

WhatsApp has launched AI-generated backgrounds and new filters and effects for video calls, allowing users to customize their chat experience creatively. This update builds on previous customization features like chat themes and integrates Meta’s growing focus on generative AI tools. While primarily designed for casual chats, these features may also enhance WhatsApp’s utility for professional connections. Meta’s commitment to expanding AI across its platforms highlights its aim to lead in the AI space, despite concerns about promoting unrealistic online portrayals.

Optimixed’s Overview: How WhatsApp’s AI Backgrounds Enhance Video Call Customization and User Engagement

Expanding Creative Communication with AI

WhatsApp’s latest update introduces AI-generated backgrounds for video calls, alongside a variety of preset filters featuring scenes like beaches and forests. This feature allows users to place themselves in imaginative settings, enhancing the visual appeal and engagement during private chats.

Building on Existing Customization Tools

  • Earlier, WhatsApp added customizable chat themes with colorful backgrounds and alternative chat bubbles.
  • The new AI backgrounds align WhatsApp with other Meta apps that already support generative AI features.
  • These tools reflect Meta’s broader strategy to integrate AI capabilities widely across its ecosystem.

Implications for Personal and Professional Use

While primarily aimed at making conversations more fun among friends and family, these AI enhancements could also support WhatsApp’s evolving role as a platform for professional networking and communication. Users gain more options to personalize their video calls, potentially increasing the app’s value in diverse use cases.

Meta’s AI Vision and User Experience Considerations

Meta continues to prioritize AI innovation, with CEO Mark Zuckerberg enthusiastic about deploying new AI tools broadly. However, the emphasis on creating idealized or fictional backgrounds raises questions about authenticity in social interactions. Despite this, the expansion of AI features signals a significant shift in how users engage with messaging platforms.