WhatsApp Plans to Allow Usernames From Next Year

11/06/25
Source: Unknown Source by Andrew Hutchinson. Read the original article

TL;DR Summary of WhatsApp Introducing Usernames to Enhance Privacy and Business Branding

WhatsApp is launching usernames to replace phone numbers as primary identifiers, boosting user privacy. This update benefits both individuals and businesses by providing a more secure and branded messaging experience. Businesses must update systems by June 2026 to support these changes. The rollout is expected in the second half of next year.

Optimixed’s Overview: WhatsApp’s New Username Feature Revolutionizes Privacy and Business Communication

Enhanced Privacy with Usernames

WhatsApp is set to introduce usernames as an alternative to phone numbers, which currently serve as the main identifier for users. This transition offers a significant privacy improvement by preventing the exposure of personal phone numbers during chats, especially when connecting with unknown individuals or businesses.

Benefits for Users and Businesses

  • Users: Can maintain greater separation between their online identity and real-life contact information, enhancing security in both personal and group conversations.
  • Businesses: Gain the ability to create a unique brand presence via usernames, making it easier for customers to find and communicate with them while assuring privacy.

Technical and Implementation Details

WhatsApp has notified business users about the upcoming change, emphasizing the need to update systems and workflows to support the new business-scoped user ID. This identifier will be integrated within WhatsApp’s APIs and webhooks, requiring updates to connected tools such as CRMs.

The deadline for businesses to complete these updates is June 2026, hinting at an official rollout in the latter half of the next year. This preparation period ensures a smooth transition and maximizes the benefits of the new username system for both users and companies.