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Where AI Gets its Facts [Infographic]

Posted on August 25, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Reddit Emerges as Leading Source for AI Chatbot Answers

As AI chatbots increasingly provide answers, Reddit stands out as the primary source for these responses. A comprehensive study analyzing over 150,000 citations across multiple chatbots reveals Reddit surpasses Wikipedia and YouTube significantly. This is largely due to Reddit’s crowd-sourced content and effective voting system that highlights valuable insights. The findings suggest businesses and users should consider strengthening their Reddit presence for better AI visibility.

Optimixed’s Overview: Why Reddit Dominates as AI Chatbot’s Go-To Knowledge Base

Detailed Insights into Reddit’s Role in AI-Generated Answers

With AI chatbots becoming a common tool for information retrieval, understanding the origin of their answers is crucial. Recent research by SEMRush analyzed data from four popular AI chatbots — Google Search Overviews, Google AI Mode, ChatGPT, and Perplexity — across 5,000 keywords and 150,000 large language model (LLM) citations.

  • Reddit’s dominance: The platform emerged as the most cited source, outperforming well-established sources like Wikipedia and YouTube by a wide margin.
  • Crowd-sourced advantage: Reddit’s user-generated content, combined with its upvote/downvote ranking system, ensures that the most relevant and high-quality responses surface prominently.
  • Data-backed conclusions: The extensive dataset analyzed provides a reliable snapshot of where AI chatbots are sourcing their knowledge.
  • Implications for users and brands: Engaging with Reddit and optimizing content on the platform could enhance visibility within AI-driven search results and chatbot responses.

In summary, Reddit’s unique ecosystem of active communities and peer-reviewed content positions it as a critical resource in the AI information landscape, making it essential for anyone looking to influence or understand AI-generated answers.

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Optimixed is built for SEO professionals, digital marketers, and anyone who wants to stay ahead of search trends. It automatically pulls in the latest SEO news, updates, and headlines from dozens of trusted industry sources. Every article features a clean summary and a precise TL;DR—powered by AI and large language models—so you can stay informed without wasting time.
Originally created by Eric Mandell to help a small team stay current on search marketing developments, Optimixed is now open to everyone who needs reliable, up-to-date SEO insights in one place.

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