X Renames Business Subscription Package, Updates Features

10/07/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of X Renames Its Business Package and Adds New Premium Tiers to Boost Brand Presence

X has rebranded its business subscription from “Verified Organizations” to Premium Business, introducing multiple pricing tiers to provide more options for brands. These tiers include valuable features such as a gold checkmark, advanced impersonation defense, and VIP support to enhance brand credibility and growth on the platform. Additionally, X launched a marketplace for acquiring premium @handles, allowing businesses to secure desirable usernames through bidding. While the platform’s overall usage is declining, these new offerings may be worthwhile for brands targeting active audiences on X.

Optimixed’s Overview: How X’s New Premium Business Packages and Handle Marketplace Aim to Elevate Brand Engagement

Introduction to Premium Business Tiers

X has revamped its business subscription model by renaming “Verified Organizations” to Premium Business and launching three different membership tiers. These include the Basic tier at approximately $200 USD/month and a Full Access tier at $1,000 USD/month, offering scalable options for brands seeking to increase their presence on the platform.

Key Benefits of Premium Business

  • Gold Checkmark Badge: Provides instant credibility as the platform’s strongest symbol of trust.
  • Affiliate Badges: Help boost brand visibility and affiliation across X.
  • Advanced Impersonation Defense: Protects brands from identity theft and fraudulent accounts.
  • VIP Human Support: Ensures quick resolution of issues with dedicated assistance.
  • Additional Tools: Includes recruitment features, real-time brand monitoring, and productivity enhancements like SuperGrok.

The New Handle Marketplace

X has introduced a marketplace allowing businesses to bid on premium @handles, including vacated usernames. While prices haven’t been fully disclosed, some handles could cost up to $50,000, making it an investment primarily targeted at larger organizations seeking highly recognizable names.

Considerations for Brands

Despite X’s declining overall user engagement, the platform’s business packages could still be valuable for brands with an active target audience on the app. The added features and potential ad credits currently offered may justify the cost for companies aiming for significant growth and influence within the X ecosystem.