YouTube Adds Custom App Promotions for Shorts

08/14/25
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of YouTube Expands Monetization Options for Shorts Creators with Google Partnership Ads

YouTube is introducing co-branded partnership ads for Shorts creators, allowing them to monetize app promotions directly within their videos. This new format includes a custom call-to-action (CTA) panel to enhance viewer engagement. Additionally, Google’s AI-powered bidding tools are being expanded to iOS, improving ad campaign performance and profitability. These updates provide fresh opportunities for both creators and app developers to boost revenue and app awareness.

Optimixed’s Overview: Enhancing Monetization and Advertising Efficiency for YouTube Shorts and App Campaigns

Unlocking New Revenue Streams for Shorts Creators

YouTube’s latest update introduces co-branded partnership ads integrated into Shorts, enabling creators to earn money by promoting apps through visually engaging ads. These ads feature a custom CTA panel at the bottom of clips, designed to increase viewer interaction and drive app installs.

Benefits for App Developers and Advertisers

  • Targeted Partnerships: Brands can collaborate with creators via BrandConnect, connecting with niche audiences effectively.
  • Playable End Cards: Select AdMob inventory now supports playable ad formats as end cards, encouraging deeper viewer engagement.
  • AI-Powered Bidding on iOS: Target ROAS (Return on Ad Spend) bidding is now available on iOS, leveraging advanced AI models to improve acquisition efficiency and profitability.

Advanced Creative Tools to Maximize Impact

Google’s latest video enhancements allow publishers to repurpose existing videos across various screen sizes and placements by intelligently extending or flipping video frames while maintaining essential visual content. This flexibility helps advertisers maintain creative consistency and effectiveness across platforms.

Overall, these innovations represent a strategic expansion of monetization options for YouTube Shorts creators and a powerful suite of tools for app marketers to boost awareness and performance in a competitive digital landscape.